With a solid 27 years in the real estate industry, Stuart Sutton has seen his fair share of marketing ideas and business plans in the real estate industry. A veteran of many down markets, Sutton is keenly aware of the need to adapt and be resourceful in challenging times. One of his most successful ventures in recent months was the creation of a brand new niche for himself, one which he researched thoroughly prior to deciding upon, and is now reaping the rewards of being the only agent successfully marketing in that particular space in his area. Listen in to this week's call as Stuart explains how you can do the same.

He'll describe:

• How to begin thinking about niches in your market that might not be serviced properly
• A simple but effective plan for establishing yourself in your new niche
• Key marketing techniques that have clients literally knocking on your door

A must read for anyone who is just stumbling around in the dark, wondering where that next piece of business is going to come from.

challmark@peopleshomemortgagecorp.com