I'm always curious to see what people are doing differently than I do to prospect. As most of you know, I teach my 100MPH Marketing System to generate leads and turn them into customers for life. This blog is really not about that. It's more about what you do to generate business in addition to your Internet Marketing.
Currently we are looking at adding listings to our business plan. Over the past few years listings were NOT where you wanted to be. They were all over priced and sat on the market forever. I made a business decision to stay away from them for a few years...which turned out to be the best decision I have made in a long time! With that said, it's time to start looking at the listings market and getting back into that game. The problem is, since I started my Brokerage in 2005, I have not gone after listings. Prior to that, as an Agent, I had plenty of listings from word of mouth.
For as much as I know about capturing and converting buyers, I only know two means to get listing leads, well actually three.
1. Farm and Own a neighborhood - I have a great post card and seminar program to get seller leads
2. FSBO's - My FSBO program has always worked great for me
3. Internet Leads - About 50% of our leads have homes to sell but 80% of our leads are from out of state so I can't convert them to customers, but I do get referrals.
As you can see, I have a few ways to get seller leads, but I'm really interested in finding out if anyone out there has any great creative marketing technique that works. I tend to do things that are different from other Agents and Brokerages, and would be willing to trade my expertise for your expertise.
Also, I'm having a webinar on Wednesday at 2pm est. It's on 10 Things to get started in Real Estate. I talk about my Farming programs and FSBO program amongst a bunch of other stuff. I have plenty of room for non members to join in. Click the link below if you would like to register.
https://www1.gotomeeting.com/register/922961505
I look foward to your responses and thanks in advance for the tips!
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