The National Do Not Call List (DNCL) came into effect in Canada on September 30th, 2008. It is a set of rules that telemarketers must follow regarding unsolicited telecommunications (by way of either fax or phone). Consumers can register up to 3 different telephone numbers in an attempt to reduce the amount of telemarketing calls they receive. Registered charities, political parties and newspapers are exempt from the DNCL rules.

This new regulation affects me in two ways, as both a consumer and a real estate agent. As a consumer, I am delighted to have a new tool to help me effectively battle unsolicited calls. As a mom with two small children, I get a little hot under the collar when I rush to the phone or my 1 year old's nap is cut short only to pick up the phone to hear a recorded voice ask me if I am interested in reducing my credit card rates..... for the third time this week....NOOOOOOO!

As a REALTOR®, this new set of rules affects me from the other side as well. As of yesterday, it became our office policy that unsolicited calls or "cold calling" would no longer be permitted (which brought mostly laughs, cheers and one sarcastic "Oh no! How will I ever do business?!" around the boardroom table!)

I personally don't believe in cold calling. I have never made a cold call, nor did I ever intend to. I really believe that there are better ways to reach people and build business. In my opinion cold calling shows great disrespect for people's time and personal family life. I believe that the unscrupulous acts of unsolicited telemarketing left a bitter taste in the mouths of many and based on the fact that the phone lines to register for the DNCL were absolutely JAMMED on September 30th, it seems there are a few Canadians out there who agree with me!

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