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Landlord's Learning Center- Small Property Management is BIG on Service.

By
Property Manager with Investors Choice Property Management CAL BRE LIC# 01124954

I met with an elderly potential client this past week, and it struck me how often clients are taken for granted in this industry. We had an average meeting, answered a few of his questions, and compared our services and fee structure to that of the company he was in the process of leaving.

When it came down to it, the client did not care that our price was a few dollars less, or even that our repair costs were not marked up. In the end, it was just the act of taking the time to meet that swayed the client in our direction. He summed it up best when he said "you have spent more time with me discussing my rentals than my current property manager has over the past 7 years". Our meeting was just over an hour.

Time invested in client retention is important in any business, as it does not take a marketing guru to tell you that seasoned clients are hard to replace. It costs far less to keep an existing client satisfied than to go out and find a new one, and building rapport takes time and energy. Why not invest in the rapport you have already built with your current clients?

As I post this to the online community, it occurs to me that maybe larger companies and their impersonal management styles are at least partially  responsible for our small management company's successes. As long as they keep doing exactly what they've been doing, there will always be room for service-based brokers like ICPM.

So I say to my colleagues- give your clients a little of your time on a regular basis, as it is a solid investment in your future. To my competitors- Don't change a thing. Your business is good for my business.

 

Investors Choice Property Management (ICPM) manages 100 single-family units with the care and diligence our Landlord clients deserve, in a manner that has them referring their friends, co-workers and family members. With over 16 years professional property management experience, our business is 95% word-of-mouth referral, we do NO Sales, and pay among the highest referral fees in the industry for management accounts. Visit our website at www.investorschoicepm.com today for more details, and find out what we mean when we say:

“Experience Property Management the Way it Should Be.”

 

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