It didn't take me long to learn what I feel is the most important single word in the real estate business. I have been in the business less than 4 years butI am always listening. I listen to agents rejoice when they finally get a deal closed. I listen when they lose a deal, and I listen when they just want to quit. I listen a little when someone is bemoaning the latest bad news prediction, and I listen a little when they are crying about the economy.

In all of my listening I have picked up one word that is always applicable and I will never forget it. It doesn't matter if I just closed a deal that was a piece of cake, or if it was the worst short sale in history. It doesn't matter if I just landed a listing that I have worked on for a year and a half, or I had to walk away from an over priced listing. It doesn't  matter if I just had a listing pulled so they could afford to sell it on their own and bring less money to the closing. It doesn't matter if they want to work with someone else. You ask, What is this word that always applies?

NEXT! 

-- 
Brent Link, CRS, e-PRO REALTOR
Coldwell Banker Woodland Schmidt 
Office (231)737-4004  Fax (866)334-2775  Cell (231)206-2772  
Mailto:Brent@LinkRealtor.com
http://LinkRealtor.com
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