The Most Important Single Word in Real Estate

Real Estate Agent with Coldwell Banker Woodland Schmidt

It didn't take me long to learn what I feel is the most important single word in the real estate business. I have been in the business less than 4 years butI am always listening. I listen to agents rejoice when they finally get a deal closed. I listen when they lose a deal, and I listen when they just want to quit. I listen a little when someone is bemoaning the latest bad news prediction, and I listen a little when they are crying about the economy.

In all of my listening I have picked up one word that is always applicable and I will never forget it. It doesn't matter if I just closed a deal that was a piece of cake, or if it was the worst short sale in history. It doesn't matter if I just landed a listing that I have worked on for a year and a half, or I had to walk away from an over priced listing. It doesn't  matter if I just had a listing pulled so they could afford to sell it on their own and bring less money to the closing. It doesn't matter if they want to work with someone else. You ask, What is this word that always applies?


Brent Link, CRS, e-PRO REALTOR
Coldwell Banker Woodland Schmidt
Office (231)737-4004 Fax (866)334-2775 Cell (231)206-2772
Your West Michigan Real Estate Link

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Tim White
Coldwell Banker Woodland Schmidt - Hart, MI - Hart, MI

Great word! I love it. I recently joined the crew up in the Hart Office, having moved by business here from Grand Rapids. I look forward to working with you sometime in the future!

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Mar 14, 2009 09:53 PM #1
Cory Kraai
Whitehall, MI

Haha-- I've felt like that a little the last month.  Old post, but right on.  Always more to look forward to.  Good post Brent!

Nov 22, 2010 12:41 PM #2
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