A sports agent can teach you a lot about selling real estate.

Maybe you've never heard of Drew Rosenhaus. He represents professional football players. One of his better-known clients is Terrell Owens, of the Dallas Cowboys. When Owens had a falling out with his former team, the Philadelphia Eagles, Rosenhaus took center stage, alongside Owens. 

I thought Rosenhaus came across like a complete jerk -- arrogant and abrasive. 

Just last week, while listening to an ESPN podcast Ipod while exercising, I heard Mr. Rosenhaus introduced on the Collin Cowherd Show, aka The Herd. I was in no mood for Rosenhaus, and I was sure the segment would be a workout killer. I was wrong. It was fascinating, and -- I have to admit -- enlightening.

Mr. Rosenhaus shared thoughts on his business model that made me raise some questions about my own, particularly in the communication department. It was almost like someone using a sports agent to tell a modern-day parable about a Realtor.

On being brutally honest, Mr. Rosenahaus said, ""That's part of the key to being a successful agent.""  Well, that certainly applies to real estate sales, doesn't it? 

Earlier today, I  listened to the podcast again. I'm going to let Mr. Rosenhaus' comments speak for themselves. I hope you, like me, can find some applicable material inside.

If you go through these comments, and swap out nouns, Rosenhaus could be talking about the real estate business.

"I have had clients in the past that I've had to disagree with, because I thought they were taking an approach that wasn't good for their career....Every day, I'm on the phone with eight different clients saying, 'Hey, you're going about this the wrong way.' See, you're not getting paid to tell guys what they want to hear. You're getting paid to give them advise that is going to help them find success."

"If I have a client who is not getting along with his coach, instead of me being a cheerleader, and saying, 'rah rah, that's right, don't get along with your coach...  he's a jerk, etc., etc.....No, no, no...I say to the guy,  'Look, you have to take care of yourself and your family. You need to swallow your pride. Put your ego aside, and start getting along with your coach, because that's going to help you be more successful......"

"Guys get upset with you.....It's hard do do."

Indeed, it can be.

 

 
This post has been included in South Carolina Information

45 Comments on Real Estate Advice From a Sports Agent

NOV
18
1 Featured Post

It's never an easy thing to do when you know you are going to upset the client in the short term, but they usually always appreciate it in the long term.

1:28pm • #1
227,085 Points Outside Blog

Hi Keith

As a real estate professional doing the right thing comes before success.

Good luck and success

Lou Ludwig

1:37pm • #2
224,881 Points 2 Featured Posts Outside Blog

I have lost at least three listings this year being honest.  I really don't need the listings if they (sellers) won't price the property to sell.

1:40pm • #3
390,787 Points 74 Featured Posts Outside Blog

I tell my partner that every day when he has to overcome adversity with a client. As much as we want to say something we might regret ...it's better to bite your tongue sometimes. It won't get you future business if you boss them around when we really work for them.

I agree that they guy is arrogant and a bit of ass but he can't be stupid if he's making all kinds of money and representing very famous and wealthy people in the sports industry. I'm sure his clients are well aware of how he operates or they wouldn't want him to represent them...I'm sure there are some that couldn't work with him but hey...we all have different demeanor's for different types of clients and it's not always the best fit.

1:44pm • #4
118,386 Points

I have told clients that if they bought a particular property because they liked it, that was great.  But, if they then want to sell it in 6 months or year because their circumstances have changed, I would have a hard time getting the same price for it.  They have to reallly want that house.

1:53pm • #5

Keith,

 

Great Post. In the long run telling your clients what they need to hear rather than what they want to hear is the best policy.

 

 

2:05pm • #6

Hello Keith, I have walked away from listing because the seller were not realistic.  I rather walk away a friend then the enemy that overpriced the house and could not see it!

10:56pm • #7

Some quote I recently heard was something like: the success of a person can usually be predicted by their willingness to have unpleasant conversations.  It is something I need to keep in mind more often. Thanks for the post.

11:05pm • #8
5 Featured Posts

Insightful post. Thanks for taking the time to share your thoughts.

11:12pm • #9
2 Featured Posts Hit Router

I too have found so much information from my iPod and exercise.  Nice post.

11:17pm • #10
1 Featured Post

In Brett Favre country, we know about Drew Rosenhaus....or should I say what was Brett Favre country....I think he was the agent for one of those whining players (not brett), maybe randy moss?

 

11:33pm • #11
Localism Sponsor Hit Router

I work with directors in my locations business and often find it easy to see the worlds being similar. 

Directors (clients) want their dream to come true (Sell the home) Producers want to keep it cost effective (adds, flyers) Crew want it to wrap with no complications (inspectors, contractors) Final Wrap "Sold" 

 

11:53pm • #12
NOV
19
1 Featured Post

I call it brutal honesty and if a client isn't willing to hear it and accept what I have to say as a professional working daily in the field, then they aren't meant to be a client.  As a business owner I must make regular decisions about where I will spend my time and money.  Unrealistic clients are not the place to spend either of these precious resources.

BTW - it's advice, not advise.  A regular editing issue I run across in posts.

You might be an advisor and advise people to act in a certain way, but you give advice.

12:18am • #13
546,192 Points 101 Featured Posts Localism Sponsor Outside Blog

Drew Rosenhaus is one of the most famous (infamous?) agents in the NFL.  He represents over 100 players.  This was a unique perspective in your post - I like it!

12:42am • #14

Keith- Very good post.  Thanks for sharing.  As a fellow listener to The Herd, I'll definitely have to find that one on podcast.  I'd love strap one of my Realtor partners down to allow them to listen to this sound bite.  As Real Estate Professionals we have to understand that we are the licensed professionals.  We have the Real Estate license and our clients have not attended Rea Estate purchasing school!  You have to ask yourself who's in charge you or them!?

12:49am • #15
230,569 Points 3 Featured Posts Localism Sponsor Outside Blog

You have to be upfront, and it's not always easy nor is it what people always want to hear.

12:59am • #16
4 Featured Posts Localism Sponsor Outside Blog

Keith - I'm a Taurus, and while I don't put too much stock in that, every Taurus that I have ever met is very stubborn, brutally honest and just lays it out there.  So I guess I'm agreeing with the sports agent!  You can call it like it is though, while still showing integrity, professionalism and compassion.

1:17am • #17
118,971 Points 3 Featured Posts Outside Blog

This is pretty interesting.  I know I am guilty of bucking the coach's advice.

1:39am • #18
404,038 Points 33 Featured Posts Localism Sponsor Outside Blog

"You're getting paid to give them advise that is going to help them find success." That's very similar to how we approach listings. Especially in this market, we have to tell sellers things that they may not want to hear, but it's what they need to do to get the home sold.

1:51am • #19
118,971 Points 3 Featured Posts Outside Blog

I know you are right.  When the seller's will not listen it is a good indicator I should just let them go.

1:53am • #20
2 Featured Posts Localism Sponsor

I find it very empowering to be completely honest with a seller about the price of their home.  It will only improve the relationship if we decide to work together. 

4:01am • #21
Outside Blog

Way to pull this together.  And I guess his success gives him a lot of credability as well.  If you hire me for a job, it is my job to tell you the truth.  They are plenty of ways to do that.  Good advice, I can't hear it enough.

5:48am • #22
Localism Sponsor Outside Blog Hit Router

During the interviw process between myself and a seller or buyer I always tell them we have to agree to work together and it's okay to say no. It works for me. Rich Charlotte NC

6:08am • #23

nice original post -- i agree  Rosenhaus is a jerk :) -- but very good at what he does -- thanks for sharing JE 

6:09am • #24
224,864 Points 2 Featured Posts Localism Sponsor Outside Blog

Just last week, I lost a huge listing because I was very honest with the sellers.  They kept it listed with the current listing agent who has it priced about $400K too high. 

6:35am • #25
152,563 Points 10 Featured Posts Outside Blog

Hi Keith,

Great comparison - I have thought about this before too.

I still think Rosenhaouse is a jerk though. :)

I do agree with Rosenhouase's opinion on the need for honesty.  There will be seom sellers and buyers that don't want to hear about the "truth" - and that is fine - but there are others that will respect and appreciate you for it, and those are the ones that you build your career with.

You may make a "friend" by telling them what they want to hear, but you are going to lsoe a client.

7:08am • #26
Localism Sponsor

Hi Keith, interesting post, you bring up some good points.

7:52am • #27

I totally agree with being honest.  We often tell clients that we are going to "tell them what they need to hear, not necessarily what they want to hear."  I think most clients appreciate the fact that we are telling them what they need to hear, even if they don't really like to hear it.

Jimmy Johnson, REALTY WORLD-Harbert Company, Inc.
8:11am • #28
Outside Blog

That is a great comparison...the guys get upset with him when he tells it like it is....and our sellers get upset when they hear the same info..

8:12am • #29

This is such a great post and it is something that I have been working on.  I think the first 3 months that I was an agent, I only told the client what they wanted to hear.  I have been getting way better since, telling them what they need to hear. 

8:34am • #30

Great post Keith!! I get pretty wrapped up with the NFL and I share your same opinion on Rosenhaus, although aren't all successful people no matter what industry made out to be an ass a little? It seems like big hitting realtors in my market have bad reputations, which is probably due to the fact that they have done a bunch of deals with different people where it is easier for the word to get out if something goes wrong.

I always tell my clients right up front that I am their representative and I have their best interests in mind, even though at some times it may not seem like it. I always tell it like it is rather than fabricate anything. Jason

8:38am • #31

So true, straight talk is the only way to go. They are using you to give them your professional opnion and advice. Give it to them if they choose to disreguard it that is there choice,

8:44am • #32
212,499 Points 2 Featured Posts Outside Blog

great analogy. these days, telling your clients the truth, may not be what they want to hear, but they will thank you in the long run

9:20am • #33
112,930 Points 8 Featured Posts Localism Sponsor

Congratulations on the feature!!!! What a great post Keith!!!

9:27am • #34

I really enjoyed your comments and would love to hear the broadcast.  I'm a TOTAL sports junky and Terrell Owens is one of my favorites anyway.  Your comments were very true.  In ANY business, you will earn more respect (maybe not immediately, but it will come around) by being "brutally honest" rather than telling clients what they want to hear. 

Melissa Drollinger, Home Mortgage Resources, Meridian, iD
9:57am • #35

Keith,

Rosenhaus wrote a book a while back called "Swimming with Sharks", i think, and I had tried to purchase it on Amazon a few years ago, but alas they did not have it in stock.  I think he wrote it in 1988.  Anyhow, as greasy and disliked as he is, which I concur with, he gets the job done and that is our goal as well.  Friends and golden retrievers and balloons are nice, but making clients successful is job #1.

Great post!

and let me know if you find that book.

Sean

10:15am • #36
101,659 Points 2 Featured Posts Outside Blog

that is way better advise than what Dickie Fox gave Jerry Mcguire. I am ok with Rosenhaus, it is Scott Boras that I can't stand.

12:56pm • #37
159,612 Points 10 Featured Posts Outside Blog Hit Router

Keith - I've had mixed feelings about Drew and his style.. I do notice that his clients think he's the best, that has to mean something.

2:20pm • #38

I like this. We all have to play the game. Sometimes we win. Sometimes we lose but you still have to play. Clients can have a lot of penalties but they are still in the game

4:01pm • #40

This is a good motivational post. We all need reinforcement that honesty is the best policy. I too have lost listings due to price honesty. In the past these clients had listed with other agents and finally reduced and sold at my price recommendation, so I lost out, but in this market that is unlikely to happen. Thanks Julie

4:52pm • #41
NOV
20

Honesty is always the best policy.  if you lose a client because you were honest, that is too bad for them.  Integrity can't be bought and is sometimes hard to locate in today's world.  keep up the good work.  

Jennifer Redmond
7:25pm • #42
NOV
21

Jon,

 

Thanks for the email. I download Colin Cowherd off of ESPN's ITune site. Keith Strawn

Keith Strawn
2:44pm • #44
NOV
25
1 Featured Post

Keith, I get your points.  I like Collin.  The agent may be the best since Jerry McGuire, but Terrell Owens... I'll stop there.  Honesty is a great thing.

4:56pm • #45

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Keith Strawn

Beaufort, SC

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Lowcountry Real Estate

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