I don't like signs with riders as I think they look trashie and would prefer just the regular sign with no extras. If I'm in the neighborhood, I probably already know it's waterfront, and I assume to call the number on the sign so I don't need to see another rider with another phone number on it.
I guess your buyers need to understand the definition of "Exclusive" in New York and that even if a sign says that it doesn't mean you can't show it and that they should call you and not them. Educating the public is the best defense.
Waterfront sign is better. The description is better and I agree that having a time to view the home is important also. By appointment only is not as open and I don't see how that is relevant to a buyer. My only thoughts are that it creates a sense of exclusivity and scarcity, possibly making the buyer more curious about the home.
Hi Laurie. I like the little cartoon "thingie". The first one os far more appealing to me. BUT I wonder if the consumner would even notice the differences or care? They ust want to buy a house. If they drove by and were interested I believe they would call on EITHER sign. The key then would be who answers the phione.
Morgan, thank you- I've been asked about the "exclusive" riders by buyers. With a rider saying, "waterfront" or "four bedrooms" or "great views" it just seems more specific to the agenda of selling the house. thank you- "relevant to the buyer" is perfect.
BB, you are 100% right that 95% of the time neither sign will impact someone looking. Of concern is that 5%, where the message on the sign compels a buyer to call one directly on an mls'd property, rather than get excited to call their own broker to view the property that is waterfront, just what they were seeking. Whatever we put in the front of a house for sale should be inviting, not less than- opinion. "Appointment only", to me, is somehow negative.
A is the winner. It's waterfront and there's an open house. Although I personally prefer the large signs on the wooden arms. I think they're much more professional, and the size makes them stand out more.
I'm thinking property A is more inviting and friendlier than property B.....Of course what's inside will make the ultimate difference in who gets the offer.
Sign B is meant to drive the buyer directly to the listing broker, its good marketing, afterall why co broke if you dont have to! Nothing worse than splitting a good piece of pie!
Mary, I actually saw (minus the "app't only" and "exclusive") a sign that looked really good with a rider that had a teeny picture of the agents face on it- hey, self promotion is a good thing, right?
Laurie I am not a fan of B, I see them everywhere in my marketplace although the listing is in the MLS; as far as I am concern this is misleading advertising. I agree with Jeff summation.
Jennifer, how weird- we have them, and then they abruptly stop (just inside the north fork)- outside of Riverhead, the signs that I've seen west are all "normal". Funny how pockets operate- inconsistency is annoying to me if it doesn't serve a good purpose.
Evidently, there is a "good" purpose- we just don't subscribe.
The issue that should be viewed by those seeking direct buyer initiation on a listing, due to a sign that encourages it, is that the NY Dept. of State STRONGLY advises that buyers examine "dual agency" as a method of representation (discouraging this choice). Thus, the "exclusive" attempt at capturing buyers is a questionable avenue to take for any NY real estate agent interested in maintaining a generally ethical (and legal) self-promotion- it's essentially encouraging something that is strongly cautioned against by lawyers at the DOS. Not a good choice, IMO.
All things North Fork, from local happenings to homes for sale- Riverhead, Baiting Hollow, Calverton, Jamesport, Laurel, Peconic, Mattituck, Cutchogue,Southold, Greenport, East Marion, Orient.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
;)
;)
Property A is more inviting to potential buyers. Property B places too many obstacles right up front.