The quick & dirty: Twollow allows you to automatically follow people on Twitter based on key words. When the key words are tweeted, you will automatically begin following that person on Twitter.
Real Estate application: What if you're an agent in Palo Alto? Maybe it would be a good idea to follow Twitterites tweeting terms such as....
- "homes for sale Palo Alto"
- "selling my home in Palo Alto"
- "buying a home in Palo Alto"
Think about the way that home buyers and sellers are thinking and possibly tweeting. Here's a video tutorial on how it works.
(I should mention that I learned about Twollow from a college buddy on Facebook - Jami Mullikin who's with Hill Mullikin.)