I recently had a phone conversation with an agent who was unhappy with his results with internet leads from various sources, including those from his own real estate company.
He made a statement which absolutely floored me: "If these companies were smart, they would charge each person $50 to submit their information as a lead."
Yep.
I asked this gentleman, "Would YOU pay $50 to submit your information to a website as a potential lead?"
He avoided a direct answer. "That's not the issue," he said.
That's EXACTLY the issue, and this is indicative of a mentality that I encounter with a lot of real estate agents who are frustrated with today's consumer. There are many agents with a sense of entitlement (i.e. above example) and this spells disaster with today's buyers and sellers.
Sure, there will always be those consumers that will give in to aggressive tactics, but I doubt they'll give you any referrals or repeat business. And they're becoming fewer and farther between because they now can protect themselves through vehicles like the do-not-call list and the internet.
As you deal with today's buyers and sellers, remember that they want the same thing you and I want...to know that WE matter. Today's consumer simply wants you to treat them the same way YOU would want to be treated in the same situation.
After all, isn't that what business is supposed to be...people helping people?
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