Marketing a Commercial Real Estate Book

If you look at the post I reblogged yesterday you can see we launched a new book. C Tann-Starr took the initiative to share the info with the AR community (thanks again).  Today (and I probably should have done this a few days ago...) I wanted to share some of the behind the scenes info on our book marketing effort and ask for your help.

I have participated in a number of book launches over the years. But this one is shaping up to be different. When we checked the Amazon ranking for Commercial Real Estate 101a week or two ago the book was ranked #335,105 overall.  Not very high but the book was not available for shipping. Today is a different story thanks to our marketing efforts.

Our goal is to get the book to #1 overall but at a minimum to #1 in Business and Investing and the Real Estate categories.  The second goal has since been accomplished.

So how are we going to hit #1 without spending any money on media?

There are two main efforts. The first is a very direct approach to our clients and customers offering them bonus material for helping us out.  Feel free to check out the promotion for Commercial Real Estate if you have an interest.

The second is to try and maintain our rankings and sales volumes by utilizing PR, social media, and networking. 

So what does this all mean to you? Why should I care?

OK I'll get to the point.  We are looking for some people to help spread the word via social media and networking.  If you are interested in helping us out and learning more about our marketing efforts or you are just interested in having some fun then we can talk about the following:

• Inside scoop on our marketing plan
• Content for a blog post
  
• A gift from Trump U. (to be discussed offline - sorry I can't give everything away...)
  
• Bragging rights to say you worked with me… (OK Trump University)
• and most importantly my/our gratitude for your help…

If you are interested in playing along leave me a comment or send me an email.

I will be Twittering sales rank info during the day and week to keep folks updated on our progress.  Feel free to follow or join us and tag your postings #CRE101 so we can find you in our searches.  I will share some results once the effort is completed.

So do you want to help us out?