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Do You Owe Your Listing To Another Agent?

We have a great expired listing program that makes our phone ring and a good percentage of our listings are from our expired listing program.

One of the obstacles we have in our Luxury Home niche here in Wellington Florida is that many listings are all about who you know not what you do.

Did you get our expired listing letter explaining how you would benefit from hiring us as your Realtor of choice?

Did you want to call us but you promised another agent your listing? Think twice before you sign:

We sent out our expired letter to a seller over 4 years ago. He called us and Nestor almost got the listing signed but then the seller says, "I owe my listing to so and so. She rides horses and is friends with my wife." So he lists the property for $3.5 million with one of my very best friends. She keeps the listing for a year and no sale.

When it expired again; Nestor called him to see if now would be the time to list with us. He says," I would love to, but I owe the listing to the next agent in line." In fact, he owed his listing to 3 different agents.

One by one he lists his property with each of these agents. The property does not sell. The prices start to drop. We then send him another expired listing letter the last time it expired. He calls us; it is now out turn.

Well, Nestor does the numbers and we discover that now it is a short sale. We will get the listing now because we are the only short sale experts in our market that actually know how to do a short sale. So now the price that we take the listing at is $1.8 million 4 years later.

Can you see how much money this seller has lost because of choosing to go with those agents he owes his listing too rather than the agents who will get his property sold? He even told us that he knew he felt he should have chosen us to begin with.

So don't lose any more money by listing with agents you owe your listing to.

List with the Realtors® who know how to create strategic online dominance for your listing, get your property in front of the consumers that matter. We may not be agents that you are riding with you on the equestrian trails but we are the agents riding the super Internet highway with your listing billboard.

Contact Nestor Gasset and Katerina Gasset, CIPS, Realtors®, International Properties and Investments, Inc. Licensed Realtors® in Florida at 561-753-0135 to list your property for sale or to purchase a property in Wellington, Royal Palm Beach, Loxahatchee, Lake Worth, Hypoluxo Island, Lantana, West Palm Beach and the rest of Palm Beach County Florida and Port St Lucie Florida. We are accepting referrals.

Call us today at 561.753.0135 or Toll Free 800.444.3316. Contact us by email if you prefer by clicking on email me on the right side of this page under our profile.

To view all the Wellington Florida Luxury Homes For Sale Click here and then click on Search For Homes We know Palm Beach County and St Lucie Country; we will help you get your home Sold if you need to Sell your home and help you buy your Wellington Home or Land ; call us today.

Disclaimer:The information provided herein is supplied by several sources and is subject to change without notice. Wellington Homes Blog does not guarantee or is any way responsible for its accuracy, and provides said information without warranties of any kind, either express or implied. Entries on Wellington Homes Blog represent the opinions and ideas of the author(s). Wellington Homes Blog does not express the views of International Properties and Investments, Inc or those of the broker.

P.S. If you are listing your home as a short sale in Palm Beach County Florida and Port St Lucie Florida make sure you hire an agent who knows how to do short sales and has the experience to get the job done. We are doing successful short sale packages. Call us at 561-753-0135 to find out more about Palm Beach County Short Sales and Port St Lucie Short Sales.

Posted by Nestor & Katerina Gasset Realtors® Wellington Florida Luxury Homes on 11/20/2008 10:18 AM

Comments (26)

Expired Listings in the ActiveRain Channel

expired listings, expired listing packages, choosing an agent, wellington florida

Originally posted at: South Florida Real Estate and...: Do You Owe Your Listing To Another Agent?

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26 Comments on Do You Owe Your Listing To Another Agent?

NOV

2008

You mean there are people in Wellington Florida, that don't list with you guys? What, are they nuts?

Katerina,

A good example of how letting one's emotions and connections cloud judgment on selecting a real estate agent. It ought to be treated as a business decision.

That is just sad. There are many sellers out there who say this, and end up in the same boat. ~Rita

Good post. People should realize this is a BUSINESS decision and pick the best person to get the job done.

Katerina - I relate to this in that promises were made to sellers as the market was waning- too high a price quoted by the agent, and too lofty a desire by so many sellers. In that market I lost many listings by telling the TRUTH. Most of those sellers are now short. Many are probably too embarassed to call back.

I have a listing appointment on Monday with a seller who has had their home on the market for 6 months. The listing agent sent them a new listing agreement to sign and the light went off in their head that they had already wasted to much time. Now how to break it to them that their overpriced home needs to come down almost 60K to reach today's prices.

One word, Katerina, 'greed.' They should have listed with you guys to start with and you and Nestor would have priced it to sell THEN and they would not be in the position that they're in now. Sad but, true.

Good luck with this one and all of your other listings as well. These Sellers are very fortunate to have you two on their team now!

Debe in Charlotte

It's sad that it is really an emotional deal with a lot of the sellers. I lost one the other day like this. Sad for us both.

Debe- This was not about greed because it was about being loyal to those he owed the listing to. It had nothing to do with price. The problem is that we could have gotten him his price back then or close to it, he is now a short sale because he did not want to hurt feelings.

Too bad for these people.... Being friends with a lot of people cost them a lot of money

What a great post - goes to show you that decisions like this need to be based on business rather than friendship.

Point taken!

Debe in Charlotte

I know that where I am it is definitely who you know (or who your spouse knows.) There are agents here who are convinced they are "all that" because they get a couple of multi million dollar listings and they are clueless about marketing. They couldn't get past the complexities of handling a coop sale.

Half of them don't even know how to enter a listing into the MLS. There are a couple of companies in this area that don't let the agents do anything so they keep control not just over the listing but the agent as well. And the agents walk around with their noses in the air like they are princes and princesses. Pretty funny, actually.

Hi Nester and Katerina, This is wonderfully done and I love the way you set this one up. Excellent job!

Katerina,

Be careful, Mike Russer might have already registered the name "Online dominance" and even has a website with this URL (LOL)

Listen, I did not hear yet about short sales in the millions, wow.

NOV

2008

Jon- You are right, I went back and changed it to Strategic Online Dominance. Online Dominance is trademarked. Shucks! I wonder if I can do that. I will search for synonims that will work.

William- Thanks a bunch. I hope this will make a difference in some decision about who to hire as an agent.

Katerina,

It's even worse when they give it to a relative instead of a friend. They are easy to hire but hard to fire.

Even worse than a relative, in this market there is still a lot of high school loyalty going on over 40 years later. That's a small town reality.

Katerina - That's a great story... Yep, they should've listed with you to begin with... :)

Your follow up is incredible! You inspire me!

NOV

2008

Katarina, How true. I often get expireds after Sellers realize that they have simply been spinning their wheels.

NOV

2008

We have an agent in this area that lists a lot of horse property because of her connections with the local pony club...I'm hearing though that people aren't happy with her because she sells nothing...its sad to see that much of a decrease on a property like that...it was a hard lesson for him to learn.

Sonja- My best friend is an agent here and knows all the horse people. She hates real estate, tells people she does not even want their listing, and they still insist on listing with her:) Go figure!

NOV

2008

Always better to be the 3rd listing agent - by that time the sellers are much more receptive to suggestions and pricing correctly. Good luck with the sale!

JAN

It pays to follow up..great job..I enjoy your posts

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