About a month ago, Our team leader Alice Charron announced a new class for our training schedule. The original title of this class was to be something along the lines of "The "Shift" Book Club" . . . The concept of the class is for Alice to work through the Shift book from start to finish with whoever shows up and thereby (in a sense) create a "Group Coaching" environment.
Alice's promotion of this class was relentless, and the timing could not have been better. Her marketing emphasized the importance of plugging the fundamental wisdom presented in the book into the agent's respective businesses to Survive and perhaps even THRIVE during these uncertain times.
The message was simple and positive.
By happenstance, the quarterly "Citywide Mega-Agent Mastermind" was also to be held on that day. These masterminds are generally very well attended . . .
DRAT!
Alice made the smart move NOT to change the day/time of her Shift class and offered a "make-up class" for those who wanted to attend the Masterminds. She would hold her first class as scheduled.
In our office of @ 120 agents . . . more than 30 agents showed up for this first session. The energy was high . . . It was truly exciting to see this levelof engagement in the office.
This is a classic case of "Right theme - People show up" . . . Alice's "Tribe" consists of the agents in our office and any other agents she is inviting from other real estate firms to come take a look at joining Keller Williams. She knows what they need MOST, and she DELIVERED.
She actually did the whole tribe a favor with her relentless marketing and prospecting of this class . . . Personally calling people she knew who would benefit from the class.
SO
How's your prospecting marketing going in your business?
Are you seeing results?
Are leads flowing in?
Appointments happening?
Buyers and Sellers signing agreements to work with you?
Contracts moving and closings consummating?
I think there's a lot to learn from Alice's campaign to fill the room for her new class . . .
The most significant lesson is that she discovered the RIGHT theme . . . A theme that her target audience has passion for . . . a theme that fills a gap . . . potentially salves a pain . . . and is TIMELY . . .
and then she relentlessly broadcast this theme to her "Tribe" . . .
and she delivered as promised even when circumstances presented her with a seemingly formidable obstacle (the Masterminds).
In your business . . . Your lead generation efforts bear fruit when the THEME (message) you are projecting accomplishes all of the above . . . and when your Tribe (Group of Mets and target market) are in alignment with your PURPOSE . . . and when you do all of this with a level of COMMITMENT that can ONLY be defined as being RELENTLESS.
Best,
b
Barry Owen
Career Development Coach
Principal Real Estate Broker
Keller Williams Realty - Nashville, TN - Green Hills
www.creatingspaces.blogspot.com
Simply and BOLDLY Living the FourFold Way in Open Space!
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