Just some quick hits for anyone looking to take a more measured approach to their internet marketing strategy, which you should be if you're doing any significant marketing via the web with a website, regularly updated blog, or email marketing campaigns.
Keep in mind that Internet marketing isn't for anyone. There are lots of agents out there that live very comfortably via referrals, and their website is just a marketing brochure or a place for their current clients to search homes for sale. They can do just fine.
But, if you are taking an active approach to Internet marketing as a part of your business development activites, then here are a couple resources to consider:
1.Avinash Kaushik's blog - "Occam's Razor" - which provides some excellent tips and insight on Web Analytics. (A complete defintion of Occam's Razor is found here.)
2. Google Analytics Live Workshop: If you're in the San Francisco Bay Area - "This session explores how to effectively gather and evaluate a variety of data, reports, traffic volumes, and other valuable tools that will allow you to measure and compare results, make the right adjustments, and to accurately assess the effectiveness of your marketing strategies and tactics."
I found both of these via the East Bay Innovation Group, and as such, feel pretty comfortable passing them along to you.
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