I do teleconferences and webinars to disseminate real estate advice, promote products, services and properties or fire people up for the Miami Real Estate Investor Association MREIA monthly meeting www.miamireia.com.  The idea is to promote these events to maximize the number of participants and maintain them throughout the event. Dropped calls mean a less successful promotion or educational event.

I am still learning but here are a few things to consider if you are planning to implement one in the near future:  

• Use an 800 number to allow your potential clients to dial-In.  Toll FREE Baby!
  
• Present before, throughout and after the call an URL of a landing or squeeze page to order product, services or get additional information.
  
• Display or mention an 800 number for people who are on the teleconference or webinar event:
  
  • In case they are traveling and don't have access to the internet.
  • Don't like entering their Credit Card # over the internet.
  • Technical difficulties like a server crashing due to sudden traffic.
  • Problems with PayPal.
  • Customer needs additional information and wants to speak with someone human.
    
• Consider how long your presentations are going to be.  Cell phone batteries are good for an hour or so.
  
• Make sure there is a list of the people who registered for the event and participated on the webinar or teleconference call containing their contact information like email, telephone, cell, etc.
  
• Implement a follow up process after the presentation is over to capture additional sales or answer questions the next morning.  You may want to outsource this!  Contact me if you want additional information about this.
  
• Offer a replay and make sure there are a landing page and an 800 number with live people if they decide to order after reviewing the replay.
  
  • This means you must have a system to record the live event.
    
• Do you have a system in place for marketers with contact lists to joint venture (JV's) your event?  The more the MERRY!
  
• How are you going to promote the teleconference or webinar? Email, Websites, Landing Pages, Video, etc.
  
• Offer incentives like: gas card, free membership to MREIA, etc. for all participants. An ethical BRIBE!

Bob Burns
www.investmentpropertiesmiamiflorida.com
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