Here's this morning's scenario:

You make an appointment for a property.  And the photo in the MLS is the one you see on the left.  A nice looking home, no?

You haven't shown this house before, in fact haven't even driven past it, but on paper, at least according to the MLS listing sheet it says:

"Magnificent new construction home, in XXX school district. Craftsman home, [doesn't look Craftsman to me!] offers gracious living, walk distance to XXX Park, preschools and downtown Evanston. Hardwood Floors thru out, 9 foot ceilings. This is a pre short sale, a perfect project or the creative buyer. No showings after 5 pm please."

Sounds nice, no?  (although I don't know why you'd mention "pre-short sale" in the description... maybe in the agent remarks... and the no showings after 5 seems limiting, unless there's no electricity!!).   And it IS nice... but it looks nothing like the photo... I took this photo of the actual house yesterday! (photo on the right and bottom left).  They photoshopped the heck outta this house.  And I would have been okay with that, if the photo said "artists' rendering", or somewhere in the listing it said "photo has been retouched to show potential".

Since the property is pre-foreclosure, you can presume that the seller is not going to "finish" the house, so it's not going to look like the house in the upper-left photo.  In fact it's never going to look like that, they've already installed face-stone on the lower half (see next photo)... see all the stone on the lower half of the house, and around the entry?  (the porta-potty is a nice touch, but it's not included in the sale).

Being a graphic-designer from a former life, I'm a Photoshop Wizard.  I could easily do what they've done, and add all that "blue-ish stucco-like material" to the house... but I would have put the word "rendering" on the photo.

But I hesitate to change anything in a listing photo... I don't want to misrepresent a property.  I do "sharpen" the image, and sometimes color correct, but I don't overcorrect.  I don't make a brown lawn - green.  I don't remove high-tension wires in the photo (although I'll try to take a photo from an angle where they don't show).  I don't remove cracks from a sidewalk or driveway, I don't remove drooping gutters, or cracked windows.  I just don't feel it's right.

Am I being too picky here?

ALAN MAY, Realtor®
Specializing in Evanston Real Estate and North Shore Real Estate
-------------------------------
Coldwell Banker Residential Real Estate, 2929 Central Street, Evanston, IL 60201
847.425.3779      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate, Evanston Realtor, Evanston Buyers, Evanston Sellers
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9 Comments on I'm a Photoshop Wizard, There's Got to be a Twist!

NOV
20
2008
327,540 Points 19 Featured Posts Outside Blog

Shame that porta-potty is not included in the sale, it's nice to have a half bath outside.

9:31am • #1
580,881 Points 82 Featured Posts Localism Sponsor Outside Blog Hit Router

Alan...

I think that some degree of disclosure would be in order!

9:35am • #2
5 Featured Posts

hhmmmmm ... let me think about this for a second ... should the listing include a photo of the actual house for sale? It's a pretty sad comment on the state of marketing in RE that you even have to ask. Adding siding and finishing this place off is probably well within most DIY'ers capabilities - I actually think it does a dis-service to a potentially great investmant not to show photos of the current state of the home.

Elv!s - not that I'm in the market but could you please send me the address for this listing?

1:57pm • #3
262,803 Points 19 Featured Posts Outside Blog

JL - it's always nice to have a half bath, with a sheet of ice for a seat :-)

Richard - I agree... should have "some" notification that the photo is not valid.

David - I don't think it should be a requirement that the photo be of the house in it's current condition... (especially in new construction).... but if you're going to doctor the image, we should know that it's been doctored. (and I've sent you the address).

2:33pm • #4
135,074 Points

Alan, Mmmm. Looks like a misrepresentation to me....Just for fun, I'd call the listing agent, and tell them I drove by, and based on the picture, could not find that home at that address...See what the agent says LOL!

 

Debi

5:17pm • #5
262,803 Points 19 Featured Posts Outside Blog

Debi, as clever as that sounds, this is not an agent who would respond positively to such a comment.

7:34pm • #6
135,074 Points

Alan, That's too bad. Misrepresenting, and a bad attitude to boot! Ah well. We all have those types in our markets, I guess.

Debi

7:54pm • #7
205,129 Points 5 Featured Posts

I agree, misrepresentation all the way.  I can imagine the look on potential buyers faces as they pull up to the unfinished home.  Not exactly the first impression you want to make on buyers...starting out with trust issues.

8:14pm • #8
NOV
25
2008
541,143 Points 10 Featured Posts Outside Blog

You should teach the Realtor in your previous blog entry how to lighten the nighttime photo and Photoshop the vehicle out of the picture -- LOL.

If you subscribe to Real Law Central, you'll find that there are lawsuits throughout the nation against Realtors and Sellers for Photoshopping pictures. It's called "misrepresentation" in court in front of the judge and jury. There was even one lawsuit where the plaintiffs won even though they had a gazillion pictures that they had taken; defendants claimed that the pictures the plaintiffs took superseded the MLS pictures. Judge and jury disagreed.

1:27am • #9

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Alan May, Coldwell Banker Evanston Realtor, North Shore Realtor

Evanston, IL

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Evanston Real Estate, Evanston, IL

Address: 2929 Central Street, Evanston, IL, 60201

Office Phone: (847) 425-3779

Cell Phone: (847) 924-3313

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