Well we’ve all been told that a majority of buyers start their search for a home onthe internet and we’ve all been scurrying to capture a share of that market. Websites, SEO efforts, lead capturing companies and host of other concepts have all but filled our minds with the grandeur of fueling a portion of our businesses with an ample supply of buyers, but what do we really get with these internet opportunities; leads like asdf jkl; and Mr. & Mrs. Smith with a bogus 789-777-9311 phone number.
What I want to discuss is the buyer’s mindset. What scares a buyer into submitting erroneous information in our forms? The answer has to be fear. So what are we doing as a business that makes a buyer beware on the buy side? With buyers it is a win-win proposition. The buyer gets a professional that signs up to protect their interest at absolutely no cost. So why in the world would a buyer sign up and put Fred Flintstone as a contact? Perhaps they are truly just looking for fun just to see what’s out there. Perhaps they are dream building knowing that they can’t qualify for that house—so they think. Maybe they think the listing agent will take care of them since their sign is in the yard. Whatever it is these folks aren’t raising their hand for the much needed help in one of the biggest purchases of their life.
So, as a buyer I agree I need to scrutinize anyone I’m working with. I need to check referrals of past clients. I need to know that whomever I work with they are able to provide me the necessary INFORMATION and REPRESENTATION I need in this transaction. Outside of that the only thing to fear is fear itself!
Comments(0)