We can search the Web and see our words.  It's what excites us ... our words ... our thoughts ... our very personal contribution to that massive, ethereal world of expression.

Blogging is right-now, in-your-face communication.  Its immediacy is obvious, feedback and all.  We have little patience in our high-speed world, and blogging does not disappoint. 

Simultaneously, we are marketing ourselves and our businesses.  However, if we step aside and turn off our egos, accepting delayed gratification, what enhances the value of our blogging and connects us to an unending matrix of thought?  Linking! 

I did not see the power of linking when I first began blogging.  Eventually, I saw the hyperlink as a needed explanation to the text of a post ... like a footnote. 

Then one day the realization hit.  The link associates you with that particular linked-to source, whatever it may be.  It connects you to colleagues, your business, your community and beyond.

When a neighbor mentioned that she hit my blog while searching for store hours, I was surprised.  Looking back at my post, I had not used a tag; it was simply a link to better describe the store to the reader.

I know I have seen posts about linking on Active Rain, but I do not believe we fully see value until we each come to our own realization.  There is just too much to read, synthesize and understand about the blogosphere.   My Active Rain bookmarked section resembles the piles of magazines I mean to read someday.  Anyway, even the simplest link can connect you and bring people to you.  They seem well worth the bit of extra time it takes to create them. 

 Photos: stockxpert.com

Copyright © 2008 Marie P. Meyer

 Orange County, NY Real Estate