Post Card Poll. What's worked for YOU?

No postcard, even the ones that work well, has ever approached the success I've had from birthday cards, thank you cards and holiday cards. I don't (usually) drop my business cards in the envelope and I always hand sign, hand address and handwrite a custom line or two one of which says something like, "And please share me with your friends and contacts." Nothing beats it. I still broadcast postcards and on the postcard what works best is inviting them to a seminar or open house (in my office) where there will be door-prizes. We always do a deal or two at one of those!

I like to send my farm a postcard that I create featuring recently closed properties in their neighborhood & what they sold for. Everyone wants to know what the house down the street sold for, so I give them what they want. I get good response from these postcards. But remember when you decide to farm an area send something to them faithfully every month or they will forget you. 

Just Listed & Just Sold post cards work well, especially if you've sold more than 2 houses in one neighborhood with the past 12 months.