In the beginning, there was Web1.0 – it was a read only atmosphere. Websites became the “in” thing and dot com companies ran vapid.

Then Web2.0 was born - the era of read-write philosophy. Blogs (or weblogs) are now “in” - and the phases of social networking and marketing is in full swing. Not to be confused with traditional marketing, social networking is more than a face to face meeting. It’s more than sending out an email once a month and letting your clients know what you’re doing.

It’s so much more …

Web2.0 is a world of transparency.

It’s a place where participants are not afraid to be themselves. Whether it’s through the sharing of their experiences or in telling stories – it’s building a bridge from you to me. It’s an environment of knowing about someone before you know someone.

Web2.0 is a world of honesty.

Being forever emblazoned in the archives of every search engine, it’s taking an extra moment to read and reread the words you chose to go down in the annuals of time.

Web2.0 is a world of connection.

The words you chose will travel around the world and through eternity. It’s a little known fact that your words will withstand the test of time and people do remember.

Web2.0 is a world of relationships.

It’s a world of bridging the gap between acquaintance and friend. It’s the admission that the person you’ve connected with, is actually someone you trust, respect and admire. It happens.

Web2.0  is a new world.

It’s a world of transparency that leads to connections. It’s a world of interaction that brings us to the doorway of branding our business, improving the quality of our lives and building Communityaround us.

What is Web2.0 to you?