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Andy's 10 Commandments of Closing the Sale...part IV

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Education & Training with HD Realty BK662006

Super-Duper Tips from Andy…Part IV

If you’ve missed the first 3 installments, go to my blog, they're all there!

#4: Thou Shalt be Truthful, Even When It Hurts.

Ok, we’ve all done it. You messed up. Maybe you missed a deadline, overestimated a value, or just forgot to call a customer back when you promised. Many people try to make up some elaborate story so they don’t look so bad, but usually that story gets unraveled and you end up looking even worse.

Even though it is painful, tell the customer the truth. They may be a little upset with you at first, but in the long run your reputation and their feelings will be the better for it.

To soften the blow, maybe you could start with something like this: “Mr. Seller, I feel that in every relationship, honesty and trust are critical, so I really need to share something with you… (explain what happened), HOWEVER, here’s how I feel we can best fix this (share your solution). I know I could have just avoided this or pretended it didn’t happen, but I respect you way too much for that, and it wouldn’t have been professional.

The other part of this is that we sometimes want to hide the truth from a client because we are afraid that it will hurt them somehow (example: “No, I don’t think the purple and orange kitchen cabinets will be a challenge to sell, I think they’re GREAT!). The truth is, you are doing them a DIS-service by not being truthful in this situation.

I often will ask clients right up front: “do you want me to be gentle or do you want to hear the truth” and most of them will say they want the truth. Then later, when you have to spring something on them, you can start with “remember when I asked you…”

#3: Thou Shalt BE the Truthful You. Be yourself.

Be “real” and be yourself. Don’t try to keep up with the Joneses, don’t take on a fake accent to sound cooler, don’t try to be what you’re not. I would rather work with one client that likes me for the “real” me than 10 who think I’m something that I’m not.

But here’s the secret…the one’s that like you for the “real” you have friends that are just like them! You will get referrals to more people that you’ll like and enjoy working with!

I am myself. I show up to listing appointments and showing appointments in my Jeep that probably has a nice layer of mud thrown up the side and YES, I’m really wearing jeans, (unless it’s hot, then I might be in Shorts!). I’m known for telling it just like it is with no sugar coating, sometimes that’s good, sometimes that’s bad, but that’s who I am. Not everyone likes me for it, but hopefully they RESPECT me for it.

I think the country singer Toby Keith says it best in his song, “Love Me If You Can”

I’m a man of my convictions

Call me wrong, call me right

But I bring my better angels to every fight

You may not like where I’m goin’ But you sure know where I stand

Hate me if you want to Love me if you can

See you next week with the next installment!

Comments (2)

Diane Testa
Mullica Hill, NJ

The truth will set you free! It is always important to be truthful... a wise man once said "There are 3 kinds of people in the world, ones who are smarter then you, ones who have about the same intelligence as you, and the third are not quite as smart as you. If you tell someone a lie, the ones who are smarter then you will know right away, the ones who are about as smart as you will find out soon (if they don't know already), and the intelligence lacking folks will find out that you lied, eventually. So ALWAYS tell the truth, because you are not fooling anyone!"

Nov 24, 2008 09:56 AM
Maggie Baumbach
Search Homes for Sale in Maryland at HelpShop.com - Reisterstown, MD

Some great suggestions and I find the real you to be genuinely likeable!  I feel like I have a comarade in casual attire.  I am usually a bit chicken so I generally show up in conventional garb, but in I am wearing jeans in my heart! 

The truth is so much easier to keep track of, why complicate your life?  You have some nice suggestions about how to soften it and alleviate embarassment. People are very forgiving and I think they are in a more forgiving attitude when you have respected their intelligence enough to fess up with the truth.

Nov 24, 2008 10:09 AM