Marketing Campaign Twitter Tips: It's All in the Search

"I don’t use Twitter for play. I’ve doubled my business earnings from Twitter. Twitter is the new telephone. 100 years later."   Chris Brogan Social Media expert and marketing superstar

The following case study applies to a jobseeker but it will the tips are applicable to Realtors and Brokers willing to integrate their marketing messages onto Twitter.com. Follow the steps and tips that are described below and begin to tap into conversations about your industry, opportunities, networking to relationships, and meet your industry leaders. What are you waiting for? Twitter is FREE so it can't be the money. Stop and ask yourself one question: Am I satisfied with my earnings right now or do I need to do something that will help my business differentiate itself from my competitors?

The case study of David Murray written by David Meerman Scott is a powerful example of how to utilize Twitter in your employment campaign. The article “How David Murray Found a New Job via Twitter” provides 5 advanced tips that are very important to consider—if you plan to utilize this free broadcasting tool:

1. Use Twitter: This sounds easy but the first step is to recognize that if you want to stand apart, you need to begin to utilize social media tools your competitors may not be using–yet.
2. Create Keyword List: List all of the keywords for the company, industry, people, and niche you wish to “follow” on Twitter. An example of David’s keyword list: “Social media jobs”, “Online Community Manager”, “Blogging jobs”, “Hiring social media”, and other keywords that fit his job search criteria.
3. Twitter Search: Twitter Search is an internal search engine that you will input your keywords into to find conversations by people who are connected to the industry, jobs, companies, and niches you wish to contact.
4. Google Reader: David then pulled the RSS feeds of his keyword conversations into Google Reader and “made it a habit to check these first thing in the morning every day.”
5. Introduce Yourself: David found conversations related to his job interests and he “took the liberty of introducing himself via Twitter.”

The Results: David was hired as “Assistant Webmaster, Client Services for The Bivings Group.” And as David states “Many times when inquiring about the open positions, the jobs had not been officially posted” and “How cool that on Twitter you can express interest in a job opportunity that hasn’t even been announced yet?”