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camera lensThe explosion of media on the web means you can have your own private channel playing on your website....but will anyone watch?  We have to remember that our viewers' sensibilities are informed by expensive, expert production values in movies and television.  If you can't afford a crane and a crew, you can still make the connection with the people who land on your page, and it's through emotional content.  All of the years I have spent in advertising keep bringing me back to this point.  When it's a car we're selling, we sell it by appealing to power, seduction, and prestige; not the steel, welding and cylinders that are in it.  And when it's real property.....well, is there a purchase or sale that carries more emotion than real estate?  I don't think so.  If you haven't watched the video I did for Sherwood's Gardner Team of Realtors, click here

It has been so well received that we're working on two more.

Read about some best practices and where we're going with video on the web, including some interesting new information about video and Google searches, here.  Video can boost your SEO,  drive traffic to your site, and make your competitors envious.  And after that, it can do its job of convincing the client you're trying to win.

  


 
Post is included in group: Everything Oregon

15 Comments on Your Own TV Channel

NOV
25
2008
296,965 Points 3 Featured Posts Localism Sponsor Outside Blog Hit Router

Thanks for this great and informative blog. I am looking to do more video on my new website so I am going to take a look at what you have done. Do oyu have a good place to upload video to that can keep the video private if you wanted to or something other then youtube?
2:43pm • #1

I do have a service where you can store videos encoded in flash at a much higher quality than youtube, and even with a customized player.  The location of the video being served is not evident to the viewer, you just embed the code, which I provide, into your webpage.

BTW, I am a native of Melbourne, Florida and frequently travel there....maybe you'd like for me to produce something for you. : )
2:50pm • #2
Localism Sponsor

Hi Amy, great idea. I have video on my home page and so far it has been received very well. Now about that crew... That's got to cost a few bucks yes/? Rich Charlotte NC
2:58pm • #3
296,965 Points 3 Featured Posts Localism Sponsor Outside Blog Hit Router

Ive tried emailing you but ar is acting up: I really like the testimonial video you produced it was great and would have me signing up to work with them. How much does something like that run?

Also I have a video that is to large to email to someone so that is why I want to be able to upload it some where private and then email them a link or something along those lines would I be able to do that with the site you are talking about? Right now my video is in quicktime.
3:02pm • #4
1 Featured Post

That video looked very professional and it did look like the agents took great care of their clients. I am working on a video like that for my team.

I, too, think that video media is a powerful resource for agents to be using in this market.

Thanks for sharing, Nicole Weidauer

The Egerer & Weidauer Team, Keller Williams Realty North Seattle
3:04pm • #5
753,907 Points 7 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I'm going to watch the video later this evening after dinner.  From the comments you received on this post, I may have to do a video for my website.  thanks,
3:15pm • #6

Wow, thanks for the comments.

The Gardner Team Video cost $800.  My business strategy is to work more and not charge too much....this is the work I love to do anyway, and I've been doing it long enough so that I have a good idea of what I'm going for when I shoot, which makes the editing easier too!  You can email me directly at amy@burnitstudio.com 
3:24pm • #7
1 Featured Post Outside Blog

Very good post!  100% on the mark and something that anyone in business - beyond real estate should be considering.  Consumers are changing the way they think and shop.  Check this out... "75% of Americans Watching Online Video"

There is an audience and they're watching!

Amber Gardner

P.S. Welcome to Active Rain Amy, this is the perfect place for you and your professional expertise!
3:41pm • #8
384,241 Points

Amy....Welcome to ActiveRain.  This is a great community to network with others as well a great place to learn from other's experiences and knowledge.  I've enjoyed it; I hope you enjoy it as well.  Congrats on your first post.

Sergio Rebollo Jr.
Exit Prime Realty
Coral Gables, FL  33134
305-582-4062

Miami Short Sale Specialist - Profile
7:15pm • #9
NOV
26
2008
139,379 Points

Hello, welcome to Active Rain! This seems like a wonderful environment to network as well as learn from others. I hope you enjoy yourself and participate often in the Active Rain environment!
12:02am • #10
307,036 Points Outside Blog

Hello and welcome to Active Rain! I encourage you to learn from others, share your knowledge and experiences with all of us, enjoy yourself, and try to log in and join us in the Active Rain community as frequently as possible. I look forward to your future blogs and comments! Take care, --Kirk.
12:10am • #11

Good to have you on Active Rain.  This is a good site for gathering information and interesting to see what others are blogging about.
10:28am • #12
102,819 Points Localism Sponsor

Welcome to AR. I like the video idea that looks great. I'm curious how slow a computer can run it. What are the limitations in that regard?
12:41pm • #13

Randy, that movie is only a 15 megabyte file.  The beauty of Flash video is that almost any computer or phone can play it.  On a fast computer it will play instantly.  The only factor may be a slight delay in starting the streaming on a less powerful machine, while it fills its buffer.  Once the video file is buffered, you can skip back to the beginning or drag around the position bar in it and play it again with no delay.  Even more improvements on Flash are forthcoming...look for my next blogs on that.
12:50pm • #14
273,745 Points Outside Blog

Hi and welcome to active|rain. There are thousands of tips, tools, and tricks of the trade here. Be sure to check them out. Best of luck and see you around.
8:28pm • #15

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Amysteadicam

Amy Taylor

Portland, OR

More about me…

Burnit Studio Inc

Address: 21859 SW Sherwood Blvd., Sherwood, OR, 97140

Office Phone: (503) 925-8611

Cell Phone: (503) 347-9932

Email Me

Read about best practices for video on the web. Amy is a video and marketing professional who has embraced multimedia on the web and understands the technology behind making it look good, as well as the discriminating taste of people who will click away from a video that is not worth their time.


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