Home staging is the art of maximizing a home's best features to create an edge over the competition. That means cleaning, eliminating clutter, working with the "flow" of a home, neutralizing colors, creating the illusion of space, editing and arranging furniture, and enhancing curb-appeal. Other tricks of the trade include using design psychology to appeal to a buyer's emotions. The end goal is to make the home appeal to the largest number of buyers by transforming it into an appealing and attractive product for sale. For vacant homes, minimal staging furniture helps create an inviting space where buyers can envision themselves living.
In our current market, where listing inventory is high and market time can stretch into several months, staging can make a huge difference. Research has shown that properly staged homes sell for 5% more on average than non-staged homes. Survey results for average market time vary according to source and market, but most indicate that staged homes sell in half the time of non-staged homes.
I recently earned the Accredited Home-Staging Specialist (AHS) designation, joining a growing group of real estate agents who recognize the importance of providing value-added service to their clients. For general information on how staging can help sell your home, visit www.stagingspecialist.com, and for specific help, contact me for a free preliminary assessment.
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