You've heard the expression I'm sure, 'There are many ways to skin a cat'...
I've never been a fan of 'cat skinning', even though I don't consider myself a 'cat lover'...BUT...
It came to me recently while contemplating the best way to conduct a real estate closing...!!!
The answer may not excite you, but it comes from years of personally handling tens of thousands of closings...
The first closing is the 'worst'...you have nothing to compare to...
The second closing, is a little better...provided the first closing went well...if not, back to square one...
Each successive closing serves to hone your transactional skills, as you gain more experience and hands on knowledge, and acquire a 'thinking on your feet' ability...
At some point you gain enough knowledge and self confidence to feel like you can handle almost any circumstance that arises...either before, during, or after closing...trial and error is a wonderful way to learn and 'on the job training' isn't always available in many industries!!!
YOU HAVE ARRIVED...not exactly...
A short story is needed here! I used to pride myself on conducting the BEST closing in my area..and one of the best gauges of my effectiveness was 'how long it took me to handle the closing'...after all, don't most realty agents (those referring most title business), want to get in and out of closing ASAP? And with a commission check in hand! NOT NECESSARILY SO!
And it isn't about making the agents look good at closing either...
To continue the story...well having proceeded with my goal of providing the quickest and most efficient closings, one of my biggest referral real estate brokers pulled me aside one day and offered me this advice: Fran, I appreciate the way you handle my settlements, and having talked to other brokers who also appreciate your ability to professionally and quickly conduct a closing, I would rather you slow it down, take an extra 10 or 15 minutes and make the settlement experience a little more heartwarming, personal, and intimate for my clients...
That one experience set me on the right road to truly conducting the 'PERFECT CLOSING'...
I learned from there on out to conduct a closing best suited to the people and situation present...every closing different, every closing unique, every client special...yes, there are many ways to skin a cat...
My goals had changed...THE PERFECT SETTLEMENT was always to be MY NEXT ONE...and MY NEXT ONE...and MY NEXT ONE...
There ARE many ways to skinplease a catconsumer...treat them as special, not cookie cutter...!!!
Oh, and by the way, don't refer to them as 'CATS' either...! Purrrfect...!!!
Comments(43)