I assume (probably shouldn't) that the value of utilizing a Realtor is self evident.  I know that's a long row to hoe, but let's just agree that people should utilize Realtors for every transaction for the sake of argument. 

Why should they choose you?  I'm asking myself the same question as I write this.  Yes, I have the MLS and can find any property listed on it in a matter of seconds.  Yes, I have lock boxes and a cool lock box opener that I often pretend to be a secret decoder ring.  Yes, I have a web site and access to Realtor.com.  But doesn't everybody?  Aren't these the basic tenets of our profession?

I know, I know.  Some Real Estate agents don't exactly inspire confidence, and just because you have access to the MLS doesn't mean that you necessarily use it correctly.  But let's assume that most of the agents out there can use the MLS correctly.  Is my success or failure in this business to be attributed to sheer luck, or do I have something to offer that can give me a competitive advantage over the rest of you?

I have a blog.  Well, there's a start.  When I think about blogging, I think about transparency.  Some people think it's over rated, and I can see where they're coming from.  But being transparent has to be helpful in terms of endearing myself to potential client, right?  It also proves I'm not a complete idiot, or at the very worst I am an idiot with acceptable grammar and spelling.  One downfall to being transparent is that people can see both the good and the bad in me, so it's almost a wash for all of my effort.

I have a few college degrees.  Of course, they're all in Criminal Justice.  That won't help me much in my chosen profession.  On the up side, it does prove that I have the constitution to stick with a task for several years, but my potential clients are probably hoping that it won't take that long to get their house sold.  Again, probably a wash.

I'm a Veteran.  Which, in and of itself, means nothing more than that I was 1) without any promising prospects for employment out of high school, 2) willing to get shot at and 3) foolish enough to think that I wouldn't get hurt.  Of course, it could also mean that I am loyal, hard-working, and principled, but that would be one heck of a generalization considering the armed forces is pretty much like any other cross section of society: Some heroes, some normal folks, and some scum bags under the same roof.  I do know a thing or two about military housing, housing allowances, and the rules for procuring housing as a military member.  One point me.

I'm an interrogator and hostage negotiator.  I like this one, because I know how relatively few people have ever completed this type of training.  Still, I can see the look of concern on people's faces when I tell them about this unique qualification. They're imagining me hooking some poor foreign national up to a car battery ( I assure you, that's not how I roll).  Still, it's useful once I get a potential deal to the negotiating table.  Another point for me. 

I have a wife who's a lot smarter than me.  And she's cute, too. This is probably my greatest value added proposition.  Two Realtors for the price of one, anybody?  

Still, I'm feeling like I need to widen the gap between me and the competition.  I haven't said anything of great and lasting consequence here, so I'm asking you:

How did you set yourself apart from the competition? 
 

14 Comments on Developing the Value Added Proposition

APR
21
2007
275,326 Points 15 Featured Posts Outside Blog
I just try to be myself and enjoy what I am doing. It comes across when you smile. I do not win everytime but sure do like trying. I feel like I can be nice and honest at the same time. It seems like things just drop in my lap because I am always doing something. Talk so you can be in a position to listen. There are not too many good listeners in this business. Keep it simple, Smile and Listen. 
10:54pm • #1
366,303 Points 110 Featured Posts Outside Blog

It's about DEEP SMARTS. Knowing your market, the area and being able to recognize a trend in the beginning not after it passes you blowing your doors off.  Specialize in your area of choice, learn it inside out.  Become indespensible. Be willing to give more than you receive.  

What you give out you will get back. 

kk 

10:56pm • #2
APR
22
2007
170,139 Points 17 Featured Posts Localism Sponsor Outside Blog

Jonathan,

I always enjoy reading your blog, and you didn't disappoint with this post.  I will give some considered thought to what you pose here and continue to read the comments (the first two are very good).  Working with buyer's comes so easy for me.  I just be myself and bond with my client's.  Working with seller's is a bit more difficult, because you are right, I need to know why they should work with me rather than someone else.  I know why, but I sure do have trouble conveying it. 

Fran

12:31am • #3
606,708 Points 244 Featured Posts Localism Sponsor Outside Blog
Jonathan, I think for me, it's experience and proven results. Plus I know my market inside out. When I first started(before I had proven results) it was my ability to communicate clearly and make folks feel comfortable about their decisions. Now that I can slap a few hundred closed transactions, in their neighborhood, in front of them AND still be able to make them feel comfortable it's an unbeatable combination(in my market). But if I had to come up with one reason why someone would want to work with me (or anyone) it would be likability. People want to work with people they like. If you can make folks feel good and you have market knowledge the rest is very easy.
8:06am • #4
14 Featured Posts
Thanks for the ideas.  Sounds like you are all a force to reckoned with.
8:12am • #5
42 Featured Posts

Jonathan

Your credentials aren't too skimpy at all.  If I lived in your area, and needed a realtor, you would be a contender.  It's funny because I had a similar conversation with my 17 year old son yesterday.  Theres a mayoral election happening soon in the small MD town where we live.  There are 3 candidates and one happens to teach at Adam's public high school.  That weighs heavily for me.  The guy is obviously concerned and is probably earning less than he could on another career tract.  I think your profile speaks for itself and wouldn't change a thing. 

8:30am • #6
210,803 Points 34 Featured Posts Outside Blog
I'm selling the fact that I have nuts.  I also like to play with marbles when I'm looking over a home.  It's just different enought that people might take notice.
8:39am • #7
14 Featured Posts
Ed,  Thanks a lot for saying that.  I was just interested to see what people consider to be their strong suits when it comes to Real Estate sales. 
8:55am • #8
2 Featured Posts

Your Value Added Proposition (VAP), also known as a Unique Selling Proposition (USP) needs to be something about which you have a passion.  If it is working with veterans, you need to know everything you can about VA financing.  If it working with first time homebuyers, you need to research those things important to them.

Whatever it is, you need to be the resident authority on the subject.  Mine in working with clients who have credit challenges.  I personally went through a very tough time many years ago and there was NOONE to help me through it.  Because of this, I have a passion to help people who want to help themselves, but don't know where to turn.

Unlike many other lenders who refer these people to credit counselors and credit repair shops, I do it all myself.  Because of this, I am constantly asked to speak to the public about credit repair, credit scoring, etc.  As word has gotten around, I have become the defunct expert on the subject.

9:02am • #9
132,846 Points 25 Featured Posts Outside Blog
Great introspective Jonathan. In fact it would make a great Localism Post for all of us.
10:11am • #10
148,118 Points 3 Featured Posts Outside Blog

To set yourself apart I recommend that you make it about the clients and not about yourself.  My mailings are informational about the market or I give something valuable or useful.  I don't put my picture on them and I don't talk about the business I've closed.  They don't care about me, they care about themselves and what's in it for them.

I never put my picture on property marketing materials.  That takes up valuable space that could be used to promote the property.  I'm honest--even if it's not what they want to hear--forthright and proactive.  If it's not the right time or the right property, then I tell my clients just that.  It's not about my paycheck.  It's about their investment.

In my experience, that's been the exception rather than rule.  And that's sad.  Maybe that will change though.

11:21am • #11
Localism Sponsor

Love the article.......it really makes you wonder what it is that you do offer.  Well, My biggest benefit is more for my sellers than my buyers. I am no nonsense, to the point, technology driven, and willing to do what it takes to get the job done........

People are often taken aback by my knowledge of my local market and my confidence......I walk into a listing appointment know that it is my decesion whether I list that house, not theirs.

4:40pm • #12
APR
23
2007
I just ACT differently than my competition because I AM different.
LoftNinja
4:45pm • #13
14 Featured Posts
Cool.  Love the name, by the way. "Loftninja"  I should have thought of that first.
5:06pm • #14

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Jonathan Greene

Tampa, FL

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Team Greene Realty

Address: 10021 Perthshire Ct, Land O Lakes, FL, 34638

Office Phone: (813) 909-4052

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Team Greene Realty serves the Greater Tampa Bay Area, to include Land O Lakes, Wesley Chapel, and New Tampa
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