I have lived in the United States since December 2001, and have grown to become very fond of the Thanksgiving Holiday.  It is a time where I see people very excited to reunite and gather with friends and family, as well as express thankfulness for the everyday blessings they receive in their lives.  I am a firm believer that expressing gratitude creates positive energy and the path to a fulfilled, enjoyable life.

 Gratitude is also an elemental marketing practice.  

 Thank you for knocking at my door!

You want your phone to ring, your website to have more traffic… Well, when someone does come to you, do you take the time to thank them for their interest? Show appreciation for their time and make sure you answer each and every question with enthusiasm. Maybe they will never need your service, but I bet they know someone who does!  

 Do you get so caught up in attracting new clients that you take your past and existing clients for granted? 

 Acknowledging your clients’ loyalty and expressing your gratitude makes your clients feel appreciated and it’s a great way to keep them loyal.

“We know you have many choices and we appreciate you flying with us”. I can still hear the flight attendant over the P.A. I already knew I had other choices, but it felt good that they admitted it…I hear it every time I fly home and it doesn’t get old that they value my business. Thank your clients for their purchase, for their business and especially for their repeat business. They’ll play it back in their mind…and that’s where you want to be when they are ready to make “that choice”.

 “My friend says you are the most responsive person she’s ever worked with”.  Thank your clients for referring business to you and live up to the expectations they set.  Your client is counting on you to make them look as good as they made you look. Don’t fail, show gratitude, and the referrals will keep coming.

 We welcome your feedback!  I know you thanked your client for writing you that amazing testimonial that you use on your promotional materials to instill trust on prospect clients. But not all feedback is great, is it?

“Because all things have contributed to your advancement, you should include all things in your gratitude”   Wallace Wattles (1860-1911) 

 I certainly love this phrase and it is a part of my everyday life.   It’s easy to express gratitude for the clients that praise you and refer you, but how about those who complained about something that went wrong?  You apologized “for any inconvenience caused”, but did you thank them for giving you an opportunity of correcting the situation, for making you aware of the glitch/problem?  “Negative” feedback is necessary for growth and whose opinion is more valuable than those of your clients?  Go out of your way to show them you treasure their comments and suggestions and you’ll have clients for life.

Take the time to show your clients what you’re thankful for:

 Thank them verbally

Send them a handwritten ‘Thank You’ note

Send them an e-card

Repeat as needed!

 Whatever you do, be natural and specific in your gratitude.  “Thank you for being a great client” just doesn’t cut it. 

 If your budget allows and it seems appropriate, an occasional gift is nice; however, be sure to steer away from logoed items: no matter how fancy the pen, mug or even golf clubs, they will be perceived as a promotional material and not a heartfelt gesture.

I hope you found this information to be useful. Now it’s time for me to convey my gratitude to all of you, my treasured clients, my valued and cherished readers, my colleagues and friends!  Your time is truly appreciated, thank you for stopping by and thank you for your support!

 Happy Thanksgiving!

Hope you enjoyed my post. Have a powerful day!

This article is intended to educate and it constitutes the sole intellectual property of Elayna Fernandez and Designed 2 Impress. Any full or partial reproduction or duplication without the author's express written consent is strictly prohibited and will be considered copyright infringement.

About the Author:

Elayna Fernandez is a marketing consultant in the Naples FL, Estero FL, Bonita Springs FL and Marco Island, FL area. Her company, Designed 2 Impress, is dedicated to assisting individuals and small businesses in Naples FL, Estero FL, Bonita Springs FL and Marco Island, FL in creating successful and consistent brand and achieve their marketing goals.

For more information, please contact Elayna Fernandez or call 239-465-7868.

Thank you for taking the time to read my post!