Twitter Part 2 of 3: Tapping into conversations with the locals.
Here is Part 1 if you missed it.
This is probably the easiest way to jump in and start engaging in conversation with people who live in your area, or who are talking about your area. I've included various local searches for the sake of demonstration. (Now in this case, I used Denver as an example, but you can easily change the searches to fit your local area. Once you change the search, you can bookmark that url for future reference. You'll get the idea.)
What's going on in your area? If someone mentions that they're visiting your city or state, send them a quick tweet to recommend a restaurant, or suggest a couple fun things to do. If someone posts an interesting article from the Denver Post -- retweet it, or write your own blog post with your thoughts on the subject! (Then, after you post the blog -- announce it on Twitter!) If someone talks about eating at a restaurant in Denver, ask them what they thought of it.)
Chat about a local sports team. When someone is tweeting about the Denver Broncos' latest trade and you have an opinion, enter that discussion! Someone talking about the upcoming Avalanche game? Give em a little ribbing about how your team is going to whoop theirs.
Local Get-Togethers: Notice that I also included a search for "tweetups" or "meetups". This can potentially be the most powerful part of twitter. Whether you're following them or not, if someone ever posts details about a tweetup in your area, do whatever you can to get involved with that conversation and get yourself to that tweetup! The relationships you can strike up at those events are pure gold. If you don't go, I can assure you that other Realtors in your area will, and they're going to poach the business you could have been getting. I don't care how good your blog is, or what kind of CRM tool you have -- when it comes to doing business with you vs a Realtor® they've hung out with, networked with, and had some coffee or beers with during a local tweetup -- that Realtor® will win the majority of the time.
If you're not finding any tweetups in your area, START ONE! Trust me -- there are tons of Twitterers out there who will jump at the chance to get together with other members of the Twittersphere and network. Here is a post I made about a 40 person tweetup that happened on less than a week notice. Not only are we making it a monthly tradition, but I've had lunch with one of the folks I met to see how else we can help each other, and am having lunch with 2 others this week. It's better than any leads group I've ever been in!
Here is a link that includes yesterday's collection of general real estate topics, plus a collection of local topics people are talking about. Check em out, change the searches to fit your local preferences, and then start conversing with them!
And now, for part III - Which is probably the most fun part: Talking about things you love that probably have nothing to do with Real Estate, but can potentially be the most profitable part of Twitter.
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