I've been pondering the thought of advertising on radio. Anyone do this with success or have stories to share from it?

If you do advertise on radio- is there a certain type that works better for you- ie. a news station vs. a country station.

 

3 Comments on Radio Advertising

SEP
12
2006
370,620 Points 18 Featured Posts Outside Blog Attended Rain Camp
If it is free then I would do it. It may work for a targeted project but as a general real estate advertisement it most likely not pay.
4:06pm • #1
286,432 Points 48 Featured Posts Outside Blog

You definately want to target a specific demographic.  This is where a radio advertising broker could come in handy.  

We have had great success with underwriting spots on the radio.  You find a "non-commercial station" and the prices are usually much cheaper.  You can't use flashy advertising language... but you can still get the message out there.

4:53pm • #2
NOV
17
2007
200,917 Points 12 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp
There are a couple of agents in my market that seem to have really gotten the listings from radio ads.  They don't even have a website, are new to the market, but have 20 plus listings.
7:26pm • #3


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