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How many Point2 websites is enough?

If you haven't had an opportunity to read Susan Friedmann’s newest book “Riches in Niches: How to Make it BIG in a small Market, I would suggest you pick it up.

We have found many niches to work on, however we cannot seem to figure out how to put all of this information into ONE powerful website.

Our Sellvi.com website had 3000+ unique visitors this month with over 30 new prospects. However, we haven't even begun to put the information into the site that needs to be there.

If you are not using Point2 as a business tool, I would highly recommend it. If you need helping setting up your site, there are many companies out there that specialize in Point2 design. I can also do a basic set-up of your layout for you.

Are you using Point2 in your business? If so, how many sites is enough? Do I put ALL of the information in one site, or do I break it down into Niche websites and link them all to our main site?

Posted by Nick Van Assche on 11/29/2008 04:59 PM

Comments (20)

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point2, website development, website help, point2agent, nls, niches

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Post is included in group: Point 2 Agent Sites
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Post is included in group: Real Estate Rookie
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20 Comments on How many Point2 websites is enough?

NOV

2008

I was unaware of Point2 - thanks for the info.

Steve,

I have built my business model around Point2 technologies. I have researched a ton of different website companies and highly recommend them. nls.point2.com!!

Thanks for the feedback!

Interesting. I will look into this further. Thanks.

I love my Point2 site. I only have one and a Top Producer site. I will be giving up my TP site when

it comes up for renewal.

Nick - I have two point2 sites I use one for the general area and the other is a niche.

I do use Point2 web site. I don't have anything fancy but it works.

Nick, we have two P2P sites - next year we hope to customize them.

Amber: No problem. If you need any help on your site let us know!

Sandy: Thanks for the feedback regarding your Point2 site.

Robert: Does one site produce more leads than another?

John: One thing I might recommend is to leave a link to your site when you respond to posts on ActiveRain. Any chance you get leave your link. It will benefit you in more ways than one. Anyway, thanks for the comment!

Tim and Pam: Does one site work better than another? Leave a link if you get a chance! Thanks for the comment!

Charlotte I may have to give you a call. My point 2 one website have never worked for me. Even when I upgraded to a Professional site. I really dont get leads from the site. I definitely need to talk to you. Have a great weekend. Great post.

Nick I just looked at your sellvi.com website- very nice but you dont have an IDX for your customers to search your MLS? to be added? is it a P2A Pro site? I noticed you have a blog

Lanre: I took a look at your site. There are definitely a few things that you can do to clean up your site. Along with that, adding basic local info and pictures would make it feel more personal. Along with that, you want to make sure tha that you have a reason for people to return to your site.

Take a look at http://www.sellvi.com or http://www.reoboi.com for a basic idea of something you could do.

Thanks for the feedback!

Stephen: when you click on "St. Thomas, St. Croix, or St. John MLS our IDX listing search shows up. It does take a few seconds to load, but unfortunately this is the IDX tool that we are provided with through our local MLS. Yes, this is a Point2 agent site. I have created 2 of these sites and am in the process of creating 3 more sites that have their own look and feel.

We really try to focus on what our clients are looking for and what will bring them back... which this month our lead count (30+) and unique visitors (3000+) for a 2.5 month old website are definitely reasonable stats.

Nick, as Robert mentioned earlier, I think sometimes it's appropriate for agents to have more than one site if they need to address certain niches. However, my experience has been that so few agents are willing to do the work involved in creating a successful web site -- or make the investment in having someone else do the work -- that they end up with sites that don't generate leads for them. It's so important to provide local info text and photos, as well as to do basic on-site SEO work and in-bound link building that few Point2 members undertake. Most don't realize that there's lots more involved in creating a successful web site than simply subscribing to a Point2 site. As a result, I would rather see an agent create one good web site, making the investment of time/money necessary to make it successful, before undertaking more site projects.

Nick - Did you create these sites yourself? May I ask what template you have used? Wonderful work!

Suzanne sounds like your above advice to Nick is right on. Nick I didnt click on those locations so I or other site visitors might not know if they were MLS search capable? Why have multiple links to the same MLS?

Suzanne: Here is my dilemma. I have 2 agents who already have the content for other sites. I don't want to cluster our main site and set up what I would envision as two other niche sites. I completely agree with you regarding substance. I have figured out the lead generation technique: and here is another way to look at it. $549 per site per year. If done correctly, one main site generating many leads per month, and two-five other niche sites with the goal of obtaining 1 lead per year.

Certainly local market conditions will determine if this would work, but in our market there is definitely possibilities. We should talk sometime next week about your website costs. If only to know what it would cost for me to outsource or refer other clients!

Debbie: I did create these sites myself. These were created for the clients I do consulting for. I used the Paramount theme for this.

Stephen: I have multiple links because we have 2 different MLS companies. St. John and St. Thomas are not part of the same MLS. Also, because there are only 3 islands it was easier to allow users to search each Island individually.

I am currently building a plan to clean up our front page and have one button to click which will take users to either a map page or a 3 island MLS search page.

NOV

2008

Nick, would I be able to reach you on your cell phone Monday?

DEC

2008

Suzanne, sorry for the delay! Give me a call when you get a moment. I will be available all day.

JAN

I love my P2 site and I've set up two more but those two are still a work in progress. The one I babysit the most is www.move2northgeorgia.net and I would love your feedback on what you think if you wouldn't mind. I appreciate anyone's feedback. Also, could you or anyone familiar with P2 tell me if it is worth upgrading to the Professional. I've done fairly well with the standard but I need to do more to drive leads. Thanks.

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