The WOW Strikes Again!

The Maverick Builder Rule of the Pitch.

In order to get your prospects and clients to see you or your business as offering them a superior benefit or gain that no other competitor offers them is the heart of a "WOW".

The Maverick Builder Rule of the Pitch without a WOW you are an unwanted sales call at an inconvenient time

Your challenge is to determine the most influential and powerful benefit or advantage you can possibly offer.  The offer to an existing or future client must be a WOW, so it will be ridiculous for them to choose to do business with anyone other than you and your company. 

How do you do it?  You identify what improvement or result your clients want the most.  Simple?  Maybe, yet delicate.

You don't have to change your product or service, but you have to position your product or service as having a unique benefit.  One that they're not receiving from your competitors.  And you don't' offer it to your clients delicately.  You integrate the fact that you are now offering them this unique advantage or benefit in everything say and everything you do.  When you do this, you clearly educate them so they see, appreciate, and want to grab that advantage.

You have to believe that it is your responsibility and an opportunity to introduce every client to all the alternatives they have available.  You must help them to understand what their aim is of buying your product or service.

You must help them recognize that their options they could be taking advantage of that can produce a better result.

Your clients will appreciate you for doing it.  Their lives or will be better for it.  Why?  They get superior outcome.  And when they get greater results, they're happier. 

You must always offer your clients alternatives.  These alternatives must perform better and are in your client's best interest, not yours. 

Change your perception and always think from the mind of your client.  It is truly "all about them!".

An increase in sales is a by-product of your business's perception of your worth.  Find something that no one else in your market is doing or promoting and add it to your service.

Maverick Rules!