That's the question I heard recently from a Tenant after
completing the final Walk-through where she received the Keys for
her Home that she's now Leasing. Though she
understands
Commission structure, she was grateful for my assistance with her Home
search and facilitating her Lease and wanted to give me a Gift to
express her appreciation (by the way, my answer was "You don't owe me
anything at all, but I appreciate the gesture.")
I thought about her question again and was reminded of a post that I've
been intending to write for quite a
while.
In the course of my daily interactions, I've found that many Buyers,
Tenants, and others do not understand how Agents are
paid and there are many
inaccurate beliefs regarding not only how Agents are paid, but what an
Agent's Job Description includes. If you're a Buyer,
Seller, Tenant, or anyone else who's reading this, understand
that I am not assuming that you should automatically know this
information. I wasn't always aware of how the process worked.
NEWS
FLASH
TO BUYERS AND TENANTS:
In Real
Estate
Transactions with Brokers and Agents, the Homeowner/Landlord, NOT
YOU,
is responsible for paying Commission. If an Agent is
assisting you with
searching for Property to Purchase or Lease, they will only get paid if
you actually Lease or Purchase Property.
Things
you should know - How it works in the majority of transactions:
The
Homeowner signs a Listing Agreement with a Broker (i.e.
ABC Realty Group) who's represented by a Real Estate Agent.
In the Listing Agreement, the Homeowner agrees to pay a
certain amount of Commission for the marketing and facilitation of
their Property's Sale or Lease. That Commission is
paid only if
the Home is actually sold or Leased (paid on the day of
Closing).
Yes, the scenario is the same even if the Homeowner is a Bank/Lender
who signed a Listing Agreement (meaning that even if a Home is listed
as a Foreclosure and the Bank has listed the Home for Sale through a
Broker, the Commission structure is the same--even Auction properties
listed in the MLS offer the same Commission structure as outlined
below).
Commission
amounts vary. Homeowners and Brokers agree to
various Commission amounts (meaning that one Listing Agreement
might specify 10%, another 8%, another 6%, and so on).
Despite what you might have heard, there IS NOT a
specific Commission amount that's paid in every Real Estate transaction
(if that were the case, it would be illegal and is forbidden by the Sherman Antitrust Act).
The Listing
Agreement indicates that Commission
will be shared equally with the Broker & Agent who Lists their
Property for Sale or Lease AND
with the Broker & Agent who introduces a Buyer or Tenant who
purchases or Leases the Property (see Example 1). IF the
Listing Agent also introduces the Buyer or Tenant, then the Listing
Agent's Broker receives the full Commission amount since there isn't a
2nd Agent and Broker involved in the transaction (see Example 2).
Example
1:
Agent Sally Jones lists 123 Main Street for Sale through her Broker,
ABC Realty Group. The Homeowner requests to list the Home for
$300,000 and agrees to 8% Commission.
Agent Bob Smith with XYZ Realty Group finds 123 Main Street in the MLS
(Multiple Listing Service) and shows it to his
Buyer, who purchases the Property for $300,000.
In this example, the Homeowner would pay total $24,000
Commission at the time of closing, which is shared equally by
ABC Realty Group and XYZ Realty Group (this $24,000 is subtracted from
the Homeowner's proceeds from the sale of their Property). See Chart
below.
Example
2:
Agent Sally Jones lists 123 Main Street for Sale through her Broker,
ABC Realty Group. The Homeowner requests to list the Home for
$300,000
and agrees to 8% Commission.
Agent Sally Jones is working with a Buyer who's searching for Property.
She shows them many Homes for Sale, including 123 Main
Street, which the Buyer decides to purchase for $300,000.
In this example, the Homeowner would pay total $24,000 Commission at
the time of closing to ABC Realty Group (this $24,000 is subtracted
from
the Homeowner's proceeds from the sale of their Property). See Chart
below.
AGENTS
ARE NOT PAID THE ENTIRE COMMISSION AMOUNT!!! The full Commission
Amount is paid to the Agent's Broker and that
amount is shared by the Broker and the Agent.
After receiving
a Real Estate License through the Licensing Authority for their State,
Real Estate Agents then choose and "sign up with" a Broker (i.e. EWM
Realtors, Coldwell Banker, Prudential, Keller Williams, etc.).
The vast majority of Real Estate Agents have agreed to
receive a certain percentage/split of the Commission amount from their
Broker (Commission split amounts vary).
Using Example #1 above, let's say that Sally Jones receives
70% of the Commission from her transactions and her Broker, ABC Realty
Group, receives 30% of the Commission (this would be what's considered
a 70/30 split). Let's say that Bob Smith has also agreed to a
70/30 split with his Broker, XYZ Realty Group.
In this example, Sally Jones and Bob Smith would each receive 70% of
$12,000, which equals $8,400 each. See Chart below.
Using Example #2 above, if Sally Jones has agreed to a 70/30 split with
her Broker, she would receive 70% of $24,000, which equals $16,800. See
Chart below.
The
majority of Real Estate Agents are considered
Independent Contractors and are paid by Commission
only (no
paycheck unless they Sell or Lease Property).
So, as a
Buyer or Tenant, you do
not control the Commission structure since the Homeowner
has already signed a Listing Agreement with their Broker specifying the
amount of Commission that they
will pay if the Property is sold or leased. If you're a
Buyer or Tenant who's currently being assisted by a Real Estate Agent, it is
of no benefit or financial savings to you to contact a
Home's Listing Agent directly (if you choose to do so, it only means
that the Listing Agent will now be facilitating your portion of the
transaction as well and will receive both sides of the Commission from
the Transaction, while your former Agent who has worked hard on your
behalf will now receive no pay at all).
MYTHS:
Real Estate Sales is not really a business. Real
Estate
Agents have no Business Expenses and they get to spend their Commission
indiscriminately.
FACTS:
Real Estate is a Business. Real Estate
Agents incur MANY
Business Expenses.
We receive a 1099 stating our earnings at the end of
the year, NOT a W2, which means that Taxes ARE
NOT
deducted from my Checks throughout the year, SO I must set aside a
sufficient portion of my earnings in order to pay good ole'
Uncle Sam.
What all of this means is that Commission paid to
Agents
gets taken away in many
pieces
to pay Business Expenses and Taxes. Oh, and let's not forget those
pesky little living expenses like Food, Mortgage, Home Insurance,
Property Tax, Automobile
Expenses and Maintenance, Home Maintenance, Household Utilities,
Travel, Incidentals, and the list goes on...
Let's
review a few
examples of Real Estate Agent Business Expenses (I'm using
mine as an example):
Taxes.
Self Employment Tax is payable to the IRS at a rate of 15.30%
of Income earned
Annual
Business Tax from Broward County (formerly known as
an Occupational License)
Annual Dues
payable to the National Association of Realtors
and my local Association of Realtors, The Realtor Association of
Greater Ft. Lauderdale
Annual Dues
payable to The Institute for Luxury Home
Marketing
(optional, but one whose membership I maintain as it enhances the set
of
services that I offer to Luxury Home Buyers and Sellers)
Monthly
Administrative Fees payable to my Broker
Fees
payable for State required Continuing Education Classes
Fees
payable for OPTIONAL Classes that I take to enhance my
Real Estate knowledge and Business
Annual Fees
payable for Electronic Access for
Lockboxes
Lockboxes
for Homes that I list for Sale
Copies of
Keys for Homes that I list for Sale
Signs for
Homes that I list for Sale
Internet
Advertising for Homes that I list for Sale
Printed
advertising material for Homes that I list for Sale
("Just Listed" Cards, Newspaper Ads, Magazine Ads, Printed Brochures
and Flyers)
Monthly
payment for my website hosting
Payment for
my website Domain Names
Monthly
payment for the Property Search feature
that I provide for Buyers and Renters through my Website
Monthly
payment for Listing Enhancement Services
(VisualTour.com and Enhanced Realtor.com)
Postage for
Marketing material mailed for Homes that I list
for Sale
Open House
Expenses (Printed Invitations mailed to the
Neighborhood and others, Printed Flyers, Refreshments, Open House
Signs, etc.)
Print and
Internet Advertising to promote my business
Membership
dues to local Chamber of Commerce and other
Organizations to provide Business opportunities and visibility
Office
Equipment (Laptop, Camera, Air Card, GPS, Cell Phone, etc.)
Necessary
Computer Software
Office
Supplies
Cell Phone
Bill (Numerous phone calls are placed to conduct Real Estate business)
Air Card
Bill (I have an Air Card so
that I'm able to access the Internet in areas without Internet Access
such as Open Houses or when meeting with Buyers or Sellers in Homes
without WIFI).
Greeting
Cards for various Client events (Birthdays, Holidays, etc.)
Dinners and
Lunches for Buyers and Sellers
Closing
Gifts (when I sell a
Homeowner's Property or sell a Home to a Buyer, I purchase and present
a Gift to the Seller or Buyer)
Gas Expenses
for showing property to Buyers and for other Real Estate related
appointments
Time
spent conducting Real Estate related activities (time is valuable and
it is an expense). View a partial list of these
activities below:
Showing Property to Buyers
Showing my
Listings to Buyers and Agents
Extensively
researching available
properties that fit interested Buyers' search criteria (MANY Hours are
spent conducting thorough property searches)
Advising
Buyers regarding the Home Purchase Process
Advising
Sellers regarding the Home Selling Process
Assisting
Buyers and Sellers with Relocation Services into the area or outside of
the area
Meeting
with Sellers to List their Homes and maintain their Listing
Preparing
and facilitating Marketing Plans for Homes that I list for Sale
Holding
Open Houses for my Listings
Preparing,
placing, and facilitating Property Offers and Contracts
Preparing
Contracts and numerous other R.E. related documents
Preparing
Comparative Market Analyses for Buyers and Sellers
Creating,
printing, and maintaining print Advertising material
Creating
and maintaining Internet Advertising material
Placing
Lockboxes
Attending
Classes
Responding
to e-mail inquiries from Buyers and Sellers who contact me
Contacting
Agents, former Clients, and other Business acquaintances by phone and
e-mail regarding Real Estate business
Creating
and maintaining website and blog material
Placing
numerous Phone calls to obtain showing instructions for listings for
Buyers
Accepting
Phone calls from Agents regarding showing instructions for my listings
Preparing
material to be mailed
Researching
Tax Records and other detailed property information
Researching
and disseminating current Real Estate Market data
Researching
and disseminating information about new Construction and future
Developments
Visiting
Open Houses, Sales Offices for new Developments, and new Construction
to familiarize myself with local Inventory
Researching
current market activity in the communities where I have listings and
recommending price reductions to Homeowners
Preparing
Presentation material for Buyers and Sellers
Arranging
Home Inspection, Appraisal, and Title Search for Buyers and Sellers
Attending
Closings and Final Walk-Through Appointments with Buyers and Sellers
Obtaining
Insurance Quotes for Home Buyers
Meeting
with Appraisers, Home
Inspectors, and Home Service Vendors (i.e. Cleaning Companies,
Architects, Electricians, Plumbers, etc.)
Meeting
with and obtaining information from Condo and Homeowner's Associations
Researching
and obtaining in-depth knowledge about various Communities and types of
Property
NOTE:
In the majority of Real Estate
transactions, Real Estate Agents do not require Buyers or
Sellers to pay a Retainer for their services. What this means
is that the services and activities rendered on the behalf of
Buyers and Sellers are performed for free UNLESS a Home is purchased or
sold. As an Agent, I can spend countless hours and money
marketing a Home for Sale, but if a Buyer doesn't purchase the Home, I
don't receive a paycheck or reimbursement for the resources expended.
I can also spend numerous hours facilitating Home Searches
and
showing property to Buyers and Tenants, but if a
Buyer or
Tenant doesn't Lease or Purchase a Home, I don't receive a Paycheck or
reimbursement for the resources expended. Whether
a Home is sold or not, I continue to operate my Business, along with
all of its' necessary activities and Business expenses.
All
of this is simply the cost of doing business and I enjoy the Business
or else I wouldn't be doing it.
Real
Estate is indeed a Business and a serious one where Buyers and Sellers
are conducting some of the most important Transactions of their lives.
I
took lots
of time thoroughly creating and preparing this information for your
review and hope that after reading it, you will clearly
understand
the process. If you have questions regarding it,
feel free
to call or e-mail me.
8 Comments on How Do Real Estate Agents Get Paid?- "So, Vickie, what do I owe You?"
NOV
29
2008
Vickie: Just reading ALL that we do made me tired! Watching a list of the expenses made me a bit sad.
I always explain our commission and how it all works. I find that if I am clear on how we get paid, my clients are more likely to make sure that we get paid. I usually use the $100K case scenario, so it's very easy to explain and understand.
Vickie- You should allow the reblogging of your posts! This is an excellent post. I am flagging it to get featured.
I like the way that you laid out all the expenses.
When I did work with buyers, I always sat them down and explained how I got paid and how much it would be for their transaction and they always would say I did not get paid enough. They would give me bonuses, through my broker of course, but all kinds of bonuses, from cash, checks to dinners and babysitting, etc. When you explain it, they will be loyal to you too.
We have people call all the time on our listings, we ask if they have an agent, they say they are only dealing with the listing agents so they can get the agent to kickback a part of their commission, I kindly say, that ain't going to happen here!
Vickie- We also have represented a lot of buyers, ( sophisticated land developers mostly) that pay our commission through a commission agreement document and if the seller is paying a part of the percentage the buyer has to pay the rest to make it to our charge.
Hi Mirela, both the expenses and the activities are a lot and I think that often we do it all in stride and don't really stop to think about how much it all is (also, since we do it with ease and make it appear easy, those we work with often don't understand unless it's explained clearly). Thanks for your comment.
Hello Katerina, thanks for commenting and for flagging it to get Featured. I'll edit it to allow reblogging. Yes, it's certainly always best to explain thoroughly...as you know, it makes for a better working relationship. You're a great Agent and I know your Buyers and Sellers must truly love working with you!
What an informative and well explained blog! You could not have done a better job in simplifying and explaining how the whole process works. I recently got my real estate license but have only ever worked for a developer in new construction. I've never done general brokerage and am considering purchasing my first house. Thanks SO much for your detailed explanation!!
You have definitely worked this out!!! In fact, I need to bookmark it so I will be reminded of all the expenses I have for tax preparation. Enjoyed your post.
Hello Ashley, thanks for your comment! I'm glad that you found it to be easy to understand and helpful to you. Best wishes with your Real Estate work and with purchasing your first House.
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Vickie: Just reading ALL that we do made me tired! Watching a list of the expenses made me a bit sad.
I always explain our commission and how it all works. I find that if I am clear on how we get paid, my clients are more likely to make sure that we get paid. I usually use the $100K case scenario, so it's very easy to explain and understand.