The 14 Points of Successful of QI are:

1. Create Constancy of Purpose for Improvement of Services.

2. Adopt a New Philosophy - a can do spirit!

3. Eliminate Slogan, exhortations, and Target your customers

4. Drive Out Fear

5. Institute a Can Do Spirit of Leadership

6. Institute training from outside of the real estate industry.

7, Remove Barriers to Pride in Workmanship between your Agents and Staff.

8. Institute a Vigorous Program of Education and Retraining.

9. Improve constantly and Forever the system of Production and Services.

10. Just say Thank you.

The Basic of this Philosophy revolve around changing the current style of management to incorporate quality methods, techniques, and tools into everyday work life-ultimately, to drive out those management practices that are not conducive to excellence. This Philosophy has been used worldwide and is applicable to all areas of Real Estate.