In a recent blog I talked about ways of creating business in this soft market.
The first and the simplest is to make contact with 5 to 15 past clients or people in your Spheres of influence per day.
In most cases do not ask for business. That's right, DO NOT ASK FOR BUSINESS. In most cases this makes the people you are calling uncomfortable. More importantly it makes you uncomfortable which means you are less likely to make these calls.
Instead, simply call and ask past Client's how the house is. Tell others that you were thinking about them and just wanted to see how they were doing.
I suggest you start with your most recent clients as those will be the most comfortable for you to call.
I suggest 5 a day as it is not very time consuming or overwhelming for you. Notice how well people respond. Instead of noticing how uncomfortable you are, if you are. Notice how very comfortable they are. How they are pleased to hear from you. Focus on that so you can see that this is such a good thing for them.
Set up a system to make notes about the conversation and to schedule the next contact. How often should you call? You decide for each person. Base this on what happened during the call. You may need to get back with them next week to provide some information or check back in three or six month or not until next year.
This week, put time in your calendar to make at least 5 calls; and see how good you make other people feel.
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