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"What is the Future of Lead Generation?" Rain Radio interviews Reply.com

By
Real Estate Agent with Fathom Realty West Sound WA State 52404

Tomorrow, Tuesday December 2nd, at 11am, ActiveRain Community Builder, Brad Andersohn, and Yours Truly, will be hosting another episode of Rain Radio when our special guests will be the CEO of Reply.com, Payam Zamani, CMO Brian Bowman, and Tom Young, Manager of Online Marketing.

Most real estate professionals here on ActiveRain have fairly strong opinions about lead generation companies, some who have enjoyed good experiences, as well as those who have had not-so-good experiences.

Now is your opportunity to actively engage in conversation with one of the company's who are aggressively guiding lead generation into the next century!

For further details, check with Rain Radio

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Rich Jacobson is a REALTOR® and licensed Broker with Fathom Realty. He's a Crab Hunter, Clam Digger, and Oyster Shucker, skilffuly vanquishing anything in a shell! He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.

Comments (37)

Debbie Summers
Charles Rutenberg Realty - New Smyrna Beach, FL

Rich - I'm looking forward to hearing more about Reply.com and I found the last radio show to be very educational... Thanks for everything you guys do!

Dec 01, 2008 11:29 AM
Carol Smith
Casmi Photography - Mebane, NC

It's on my calendar!  Thanks!

Dec 01, 2008 11:32 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Rich - wish I could be there to listen in. Would love to hear what they have to say, as well as their responses to concerns and issues from callers.

Jeff

Dec 01, 2008 11:36 AM
Elizabeth Nieves
The Elizabeth Nieves Realty Group - Durham, NC
Bilingual Raleigh - Durham North Carolina Real Estate Team

I'll be listening and learning! Thanks and GBU~

Dec 01, 2008 12:02 PM
The Somers Team
The Somers Team at KW Philadelphia - Philadelphia, PA
Delivering Real Estate Happiness

Very cool !  If we cannot listen, Im sure there will be an archive, yes ?  Looking foward to what is discussed !

Dec 01, 2008 12:17 PM
Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

Man, Reply emails me like three times a day!  They aren't "exclusive" leads, and unless they say how they are now doing exclusive, I'm not throwing money their direction, but would be interested to hear what they have to say about it.

Dec 01, 2008 01:09 PM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Where can I find a nice Rambo image that I don't have to worry about copyright on?  Strong opinions on Lead Gen?  Maybe...

Dec 01, 2008 01:21 PM
Joel McDonald
Joel McDonald -- www.AutomatedHomefinder.com - Castle Pines North, CO

Thanks for the announcement Rich!  Is that 11am Pacific time?

Dec 01, 2008 01:24 PM
Joel McDonald
Joel McDonald -- www.AutomatedHomefinder.com - Castle Pines North, CO

Nevermind. I answered my own question by signing up for a reminder.  They confirmed that it was at noon, MST - so yes -- it's at 11 PST.

I'm glad to see it will be recorded & archived for future reference.

Dec 01, 2008 01:30 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

The ideal solution is one that generates leads and facilitates conversions. Will be interested to hear what Reply.com has to say tomorrow.

Dec 01, 2008 01:46 PM
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker Associate ,CRS,GRI,SRES, Brea,CA, Orange Co

Hi Rich,

Got it, I'll click on over to listen!

Dec 01, 2008 03:21 PM
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

I will be in my Broker-in-Charge class unless it is cancelled due to snow so will look forward to a recorded version. Interested in something that works.

Dec 01, 2008 06:41 PM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645

I have never been a fan of lead generation companies.  I will be interested in what they have to say.

Dec 01, 2008 07:54 PM
Mark Watterson
Salt Lake City, UT
Utah Real Estate

Hope REPLY.com has thick skin and may want to consider body armor. 

Dec 01, 2008 11:23 PM
Ann Dail
Baton Rouge Area Homes, Louisiana, USA, 225-761-0551 - Baton Rouge, LA
Broker/Realtor,CRS, ePRO, SRS, B.A.Chem

I can't turn in today, but thanks for this blog.  I visited the Rain Radio link and found a wealth of information on the last program "Twitter Gone Wild".  I had no idea there was an archive of these great broadcasts.  I trust yours will be there tomorrow so I can catch the highlights.  :-)

You opened a new door for me today.

Dec 02, 2008 02:06 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Hey Rich - I'll be there...  LOL~   I think in all fairness, folks should be open minded to what will be shared and discussed on the show.  I'm looking forward to hearing what they have to share today. 

Times do change, technology is changing, people and leads are changing, so maybe the concept of lead generation and implementation in a WEB 2.0 world is changing too???   I'm open minded regardless of good or bad previous experiences. 

Just because I was in a car wreck once, doesn't mean I shouldn't be open to driving again right?  :-))

Dec 02, 2008 02:34 AM
Greg Dallaire
Dallaire Realty - Green Bay, WI
Green Bay Homes

This will be interesting to see what kind of response came from this event.  Like the majority said i'm more than happy to keep an open mind.

Dec 02, 2008 04:24 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Very interesting.  I learned a lot.  The fact that they are not subscription based or use contracts speaks volumes.

Good job guys.

 

Dec 02, 2008 06:15 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Here's the LINK to today's broadcast!

What a great show! Thanks to all of you who listened in and participated.

Dec 02, 2008 06:41 AM
George Fanucci
CoreFact.com - Los Altos, CA
Internet - Technology - Business - Solutions

The session was very worthwhile, thanks. Worth listening to again... got the .MP3

The elephant in the room that was only mentioned in-passing?  Pay-for-performance. 

What is the value of a lead?  How effective is follow-up?  R-O-I?  Does anyone measure ROI? 

While you are looking for leads you should also be building your Sphere-of-Influence (work by referral...)

For more info on creating your own targeted lead generator and building your Sphere-of-Influence 

www.iNetMore.com

George

Dec 03, 2008 12:01 AM