Home : Blogs : Rich Jacobson Your Kitsap County WA Real Estate Broker : Kitsap County WA Real Estate

"What is the Future of Lead Generation?" Rain Radio interviews Reply.com

Tomorrow, Tuesday December 2nd, at 11am, ActiveRain Community Builder, Brad Andersohn, and Yours Truly, will be hosting another episode of Rain Radio when our special guests will be the CEO of Reply.com, Payam Zamani, CMO Brian Bowman, and Tom Young, Manager of Online Marketing.

Most real estate professionals here on ActiveRain have fairly strong opinions about lead generation companies, some who have enjoyed good experiences, as well as those who have had not-so-good experiences.

Now is your opportunity to actively engage in conversation with one of the company's who are aggressively guiding lead generation into the next century!

For further details, check with Rain Radio

Posted by Rich Jacobson Your Kitsap County WA Real Estate Broker on 12/01/2008 04:01 PM

Comments (39)

Rain Radio in the ActiveRain Channel

replycom, rain radio

Generate short URL

Post is included in group: Dedicated Bloggers
Post is included in group: Social Media Marketing
Post is included in group: The Lounge at Active Rain
Post is included in group: Web 2.0

39 Comments on "What is the Future of Lead Generation?" Rain Radio interviews Reply.com

DEC

2008

What is rain Radio and how do I listen? I have heard of it ,but I do not know much about it-Dinah Lee

Dinah: I'll fill you in tomorrow. Just go to the link at the bottom of the article, and there will be info there later today!

I am interested to see what you think of REPLY.com, I recently had an experience with them that I was less than satisfied with to say the least. Feel free to call or email me and I will be happy to fill you in. Have a great day!

Most real estate professionals here on ActiveRain have fairly strong opinions about lead generation companies

Hey Rich,

You're a master of understatement. :)

Oh yippee! I may finally have the time to "attend"! "See" you there:)

Not crazy about lead generating systems but I will try to take a listen.

I do agree that agents should try to develop systems to genreate leads but it is helpful if it is within the context of their own business plan/model.

It's hard to fit a specific time into a busy schedule - will you have a recording of this that we can replay at our leisure? Should be an interesting topic.

I have had the worst experience with lead generation companies. It has not helped me.

Did you warn them to wear some cyber armor?...Brave souls that they are...

Sharon: The shows are always recorded and are available on the link provided at the bottom of my article....

I have to give Reply.com credit. They have embraced social media and want to engage us in meaningful dialogue. They have a blog here on AR as well as their own corporate blog. Let's here what they have to say, and give them some helpful input....

Rich -- I too would be very interested in hearing what they have to say...Thanks!

Integrating direct mail (targeting your audience) with websites... ads.. email.. tracking... that is the future of Lead Generation.

http://www.iNetMore.com/

It's not reply, housevalues, getmyhomesvalue or any of those other folks

The future of lead generation is blogs and websites that deliver what consumers are looking for.

Jim: While I would agree that more and more consumers are engaging us through our blogs, there will continue to be a majority of Internet consumers who will access lead-gen platforms. The key in either efforts will be swift and meaninful follow-up.

Thank you Rich, we appreciate the time and audience. We are agree there are many problems with lead generation. In fact, that was the basis of my speach at ad:tech NYC (presentation online) http://www.slideshare.net/bribow67/replycom-is-lead-generation-dead-ad-tech-nyc08-presentation/

We look forward to detailing the difference between lead gen 1.0 and the next generation of lead gen that we believe will be transacted in a marketplace where buyers gain control over price, quality and volume. Using the Reply Marketplace, buyers can easily segment leads, start and stop anytime, buy more of what works and immediately stop what isn't working.

Additionally, we have a very exciting new product to discuss.

Driving traffic to your website and engaging with your prospects is key.

Even here in silicon valley, there are better ways to drive HIGHEST-ROI-VALUE traffic to your website... blogging, SEO, web-ads are only part of the picture.

Brian: Thanks for jumping in. We're looking forward to our time tomorrow, and for our members to gain a better understanding of where things are going in the forseeable future!

Rich - I'm looking forward to hearing more about Reply.com and I found the last radio show to be very educational... Thanks for everything you guys do!

It's on my calendar! Thanks!

Rich - wish I could be there to listen in. Would love to hear what they have to say, as well as their responses to concerns and issues from callers.

Jeff

I'll be listening and learning! Thanks and GBU~

Very cool ! If we cannot listen, Im sure there will be an archive, yes ? Looking foward to what is discussed !

Man, Reply emails me like three times a day! They aren't "exclusive" leads, and unless they say how they are now doing exclusive, I'm not throwing money their direction, but would be interested to hear what they have to say about it.

Where can I find a nice Rambo image that I don't have to worry about copyright on? Strong opinions on Lead Gen? Maybe...

Thanks for the announcement Rich! Is that 11am Pacific time?

Nevermind. I answered my own question by signing up for a reminder. They confirmed that it was at noon, MST - so yes -- it's at 11 PST.

I'm glad to see it will be recorded & archived for future reference.

The ideal solution is one that generates leads and facilitates conversions. Will be interested to hear what Reply.com has to say tomorrow.

Hi Rich,

Got it, I'll click on over to listen!

DEC

2008

I will be in my Broker-in-Charge class unless it is cancelled due to snow so will look forward to a recorded version. Interested in something that works.

I have never been a fan of lead generation companies. I will be interested in what they have to say.

Hope REPLY.com has thick skin and may want to consider body armor.

I can't turn in today, but thanks for this blog. I visited the Rain Radio link and found a wealth of information on the last program "Twitter Gone Wild". I had no idea there was an archive of these great broadcasts. I trust yours will be there tomorrow so I can catch the highlights. :-)

You opened a new door for me today.

Hey Rich - I'll be there... LOL~ I think in all fairness, folks should be open minded to what will be shared and discussed on the show. I'm looking forward to hearing what they have to share today.

Times do change, technology is changing, people and leads are changing, so maybe the concept of lead generation and implementation in a WEB 2.0 world is changing too??? I'm open minded regardless of good or bad previous experiences.

Just because I was in a car wreck once, doesn't mean I shouldn't be open to driving again right? :-))

This will be interesting to see what kind of response came from this event. Like the majority said i'm more than happy to keep an open mind.

Very interesting. I learned a lot. The fact that they are not subscription based or use contracts speaks volumes.

Good job guys.

Here's the LINK to today's broadcast!

What a great show! Thanks to all of you who listened in and participated.

DEC

2008

The session was very worthwhile, thanks. Worth listening to again... got the .MP3

The elephant in the room that was only mentioned in-passing? Pay-for-performance.

What is the value of a lead? How effective is follow-up? R-O-I? Does anyone measure ROI?

While you are looking for leads you should also be building your Sphere-of-Influence (work by referral...)

For more info on creating your own targeted lead generator and building your Sphere-of-Influence

www.iNetMore.com

George

Leave a response…

Name:

Email:
(optional)

Comment:

What does the graphic say?

Rich Jacobson Your Kitsap County WA Real Estate Broker

Silverdale, WA

More about me…

Keller Williams West Sound Realty

Address: Silverdale, WA, 98383

Office Phone: (360) 499-6367

Cell Phone: (360) 440-4758

Email Me

Providing Knowledgeable Empowerment and Relentless Representation of Real Estate Clients throughtout the Western Puget Sound, including all of Kitsap County WA, and portions of Mason, Pierce, and Jefferson Counties.

"Helping You to Successfully Achieve Your Next Adventure in Life!"

Rich Jacobson

Create Your Badge

Listings

Links

Archives

Find WA real estate agents and Silverdale real estate on ActiveRain.

Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.