B2B trade on the platform of choice has always been a hot topic in the field of foreign trade, Fu step in the forum there are a lot of discussions with people who are either praised or complained; is preparing to choose the companies in the B2B side Yunliwuli see, I do not know how to Decision.
In the past two years the mainstream of the foreign trade B2B platform alibaba.com, made-in-china.com, bossgoo.com,ec21.com, ecplaza.net, tradekey.com, dhgate.com, ecvv.com, importers.com, fuzing.com, diytrade . com, tdctrade.com, sulekhab2b.com, esources.co.uk and so on. Alexa by looking at the traffic statistics can only see the site as a whole flow of traffic specific breakdown was not clear, there is no breakdown of your target customers do not know. In fact, the breakdown of the different traffic flow in the overall share of different proportions of the various B2B platform constitutes the uniqueness of the people as varied as personality. The total volume alone to evaluate the platform with a certain degree of risk. Fu further from the Forum to comment on how much a certain preference, perhaps because some people comment that sales platform, inevitably biased comments, the Forum recommended only for reference. If you can read each of the B2B platform of flow there has not constitute their target customers, and account for a targeted traffic, so B2B platform to select the most effective.
Google Keywords B2B platform and the corresponding rules
First take a look at the B2B platform to promote ways to promote the online B2B platform (in addition to globalsources, the other a certain number of B2B online platform to promote all-oriented) the promotion of two ways: through a search engine's natural position, In some of the key words to get good position; again is a paid advertisement. Google in the search engine market, Google has become a status determines any of the B2B platform will not let go of to promote. Thus, it is very simple, as long as our analysis of the Google platform on the B2B industry Keywords natural place ranking with paid advertisements, which will be able to know what is the real B2B platform for you. That is to say through the words of the main trade inquiries Google, often ranking in a B2B platform, whether natural or paid advertising ranking position, then this should be on the B2B platform for the promotion of the industry.
Corresponds to the implementation of the law
1. Only to search your target market
Google's Web site is very smart, he will judge your IP and browser language, if you open IE to search, display the district are directed at China. If you want to see your target market, such as the United States, you use a proxy server in the United States with English browser (firefox, opera, etc.) to make inquiries, this shows that the paid search ads are directed at the U.S. market.
2.'s Choice of words
Key words to the original in accordance with their own industry association, at the same time recommended to use Google adwords keyword selection tool-assisted selection. Top choice of words as far as possible, so that the search for more talent. In addition, inventory.overture.com and www.wordtracker.com are a good choice words tool.
3. Position the size of the decision flow
If you search to a B2B platform for a lot of keywords related to your industry (adwords advertising), but these words repeated inquiries and found that it always appears in the penultimate position, it shows that the flow of the platform is very small, basically Will not bring you the number of traffic. But the B2B platform is worthy of your attention to the performance of its follow-up. By the same token, if the natural position, a word you turn the page to see more than 10, so basically the B2B platform will not bring too much traffic.
4. Delicate long tail theory
If you Google found a B2B platform in the words although on a very, but he has a lot of keywords in the search on you will be caught. Well, perhaps just as the long tail theory says, there will be a good result.
5. Attention to the search time
Google query on the right side of the paid ranks, but also pay attention to choose the time of inquiry, some B2B platform only in designated areas of work time put in paid advertising keywords.
6. Published skills
Select a B2B platform, published in the goods when they had to find a link page can be found in words, think of ways to make their products appear on the page, will get the best results.
Application examples of the corresponding law
China is the world's largest source of fresh water pearls, 73% of the world's freshwater pearls produced in China, no doubt, the pearl industry in China is a big group. But the pearl industry is very professional, no forum to discuss how to choose the industry B2B platform, there is no direct reference to the experience, if you are a pearl industry suppliers, plans to B2B election platform, how to do that at this time?
First choice corresponds to the agriculture industry Keywords agriculture,agriculture machine,Agriculture Belt,Agriculture Tiller,Agriculture Vegetable,agriculture tools , factory,manufacturer, supplier, exporter words. With these words in English with a proxy server and browser to the United States to Google queries to see if there will be any B2B platform, available in the following table.
At a glance, alibaba and made-in-china in the paid advertising and natural position on both of the two. dhgate large amount of advertising, although still can not find the natural position, but after all, dhgate is free, of course, used to go to, and published products to better correspond to the path of his ads. SulekhaB2B and Tradekey in the natural position for a certain effect, but not in the near future in terms of the related advertising, can also choose to consider. As for the other B2B platform, according to their own financial and energy companies to choose, can not do.
Key words repeated searches of the process that will take some time, but enterprises need more time to understand the characteristics of B2B trade platform, to spend money on the knife's edge.