The good news is that today's market is a strong BUYERS market. What this means to you, the seller, is that if you are prepared to market your home in this climate --- you will sell your home.
What do I mean by "prepared to sell your home?"
One of the most effective ways to sell your home is to price your home according to today's current market. There are more homes available and more choices for buyers. You have to work with someone who is prepared to look hard at the sales data. This data will tell you --- by the statistics --- what is selling and for what price.
I am often asked, "What is the market value of my home?"
The answer is quite simply and realistically, "What the buyer is willing to pay."
This is not subjective. This is not based on a gut feeling, on just on an opinion or how well your home is decorated or staged. Don't get me wrong, presentation does help differentiate one home from another but ... Pricing and value is based on real, hard data that is up-to-the-minute and relevant to your situation. Let's look at few home sales FACTS:
The market value of your home is NOT:
What you spent on improvements.
What you want or need to sell it for.
What you paid for it.
What it appraised for.
Market Value is based on What a Buyer will PAY:
Based on price & value.
Based on today's local market and the competition.
Based on the perceived condition of the home.
Based on LOCATION.
Based on financing availability.
Through experience --- in this market --- we have narrowed our options down to 4 major and critical points that must be addressed in order to effectively market your home in this environment.
4 POINTS to SELL YOUR HOME TODAY.
1. Proper Pricing.
2. Proper compensation for the Listing and/or Selling brokers.
3. Buyer DRAW and their "Piece of Mind"
4. Effective & consistent MULTI-MEDIA advertising.
Working as a team with your agent will derive the best results. And, it is imperative to keep your home "in front of the market" as far as pricing, draw and advertising. Doing so --- will result in the sale of you home in the fastest most reasonable manner at the highest and best price for the market.
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