Successful Newspaper Advertising Tips

Good morning Active Rain Community!

For years I have felt that advertising in the local paper was a useless effort done just to please the seller. Last week I spoke with an agent who is having great success with newspeper advertising. I tried her ideas and I am pleased to report I have had wonderful results. This is what I did.

I used an 800 number hotline for recorded information
I did NOT list the price. They'll see the photo / see the 'sizzle words' but not the price, so they need to call for the price.
I call them back promptly (within an hour) so they are still in househunting mood when I speak to them.

I've had 22 calls on 2 listings this weekend and when calling the customers back with a simple "How can I help you? Would you like information? I've picked up a possible listing and several buyers.

Does anyone have any more ideas on this subject?

Posted by Toby Davis on 04/23/2007 06:57 AM

Comments (3)

margaret rome, keller williams, charleston, sc, goose creek, summerville, the charleston team, toby davis

3 Comments on Successful Newspaper Advertising Tips

I try to make sure that I word my ads in a way that invites the reader to imagine living in the home.

04/23/2007 07:03 AM

by Judi Barrett (Integrity Real Estate Services)

Your website can be included in the ad, with the listing in question featured on your website. Better yet, if you can get a domain name that links directly to an inner page of your website with the specific listing, your prospect is more likely to be able to get to the info they came for. Afterward, they make take some time exploring other features of your website and contacting you.

04/23/2007 07:32 AM

by Brian Schulman - Your Lancaster County, PA Real Estate Professional (Coldwell Banker Select Professionals)

Have you given thought to Co- Advertising with a Loan Officer? A few simple lines in the AD, such as Financing on this home Provided By: This can cut your expense in half as well as improve overall conversion ratio....Leads to closings. We all are aware of the fact that a Pre-Approved buyer has a much better chance of having his / her offer looked at by the seller.

Please let me know your thoughts.

04/23/2007 08:22 AM

by Walter Hager (New World Mortgage, Inc.)

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