2008 is coming to a close and 2009 aproaches swiftly.  Like many of you I am still working on my business plan for next year.  I have at a juction that is confusing.  Is blogging /  twittering / linkedin a form of prospecting. 

There are 4 basic groups first there is PROSPECTING and second there is MARKETING.  Prospecting can be broken down into active and passive.  Marketing can be broken down into Now or Future. 

Now marketing are the flyers for you open house to service now business the primary goal is to market the property, as secondary goal is to pick up sellers and buyers

Future Marketing are the flyers to maket you.  They could be the popular calendars that we are all rushing to send out.  no other purpose but to stay in touch and have the people we know use us again.

Passive prospecting is working the floor and waiting for a call to come into you.

Active prospecting is calling on the phones to make a connection.

At this moment I think that blogging cover all the areas mentioned above.  If you don't think it is a form of propecting please let me know why.  I am very interested in you opinions