The statements I make are an over view and not meant to insult but to provoke a response for or against my views.

To understand the terms used in this blog
web capital is your web presence
web equity is what and how other perceive you and your web presence.

The Big Picture for the internet is like everything else in our business.  They are all related.  The easiest way I can explain how the interation works is to compare it with a tradional form of marketing / prospecting.

The Website is your base for your internet system.  This is where you want potential leads to end up if they are serious about doing business with you.
Webpage are are the different pieces of marketing drawing people to your website.
Blog Posting, Twitters, Craigslist Ads, are all forms of attention advertising that spread your maketing.

You need all of these to build a successful web based lead generation system.

How do these conpare to a traditional marketing /  prospecting?  Lets look at farming, flyers are like the blogs and tweets. Newpaper ads are like craigslist ads.  All of these are meant to grab attention and draw people to a property or cause a person interest to contact you. 

your web page and website are like a business office and resume.  People will go there to find out a little about you and what you represent.

We all want a nice looking flyer with nice paper and a good lay out, our office clean and professional, If either of these pieces are negative or reflect poorly on you, you could potentially lose the business.

The internet is the same way, and if any piece is missing then you might not have a chain to bring them to the website.

next time we will look specifically at the website

keep reading