I have spent the majority of my working life, excluding the military,
in some kind of customer service profession. Even though I spent over 25 years in high tech, one of my most important skills was customer service, and the biggest component of good customer service is timely communication. One of the skills that I learned and developed was to make sure all phone calls were returned within one hour or less.
We in the real estate game are, like it or not, also in a customer service profession. And, regardless of how well we know the market, how quickly and accurately we can whip up a contract, how polished our presentations are, perhaps, communication is the most important skill we can perfect. Yet I am continually amazed at how many in this business seem to feel that returning phone calls, all calls, is an important part of communication.
I am getting more and more calls from people contacting me because they don't get a return call from another agent. And more and more agents are loosing potential business because they won't pick the phone and return my calls in a timely manner.
I just received a call this afternoon from a someone trying to contact another agent from another company. They called the number on the sign but have not had the call returned. So, they did an internet search and found me. I now have a lead that looks very good, a couple that wants to buy in the $150,000 - $200,000 range and are ready to move. We are meeting tomorrow.
I am still waiting for a return call from a couple of calls that I placed to an agent on Saturday. I was showing a couple around, looking at a few foreclosures. We got to the last one and I took out the listing sheet to validate the lock box code and went to the front door and no lockbox. Now, I had just been to this place about 3 weeks earlier and the lockbox was there. It is still an active listing. I called the agent, twice, to find out where the lockbox was located (we looked all around the house) and left when it started raining. Have still not heard back from that agent.
The previous Friday I talked to an agent, in person, and asked her to set up an appointment to show one of her properties the following Monday. She said she would check with the owners. I had to call her again on Monday to see if it was ok to show. She responded yes and that she assumed that if I didn't hear from her I would know it was ok. No, I could not know that it was ok unless she told me.
A couple of weeks ago I called an agent about a property she had listed. Her answering message stated that she was unavailable and would return the call no later than her next normal business day during her normal business hours, but, she failed to say what those hours and days were. I left the message on a Thursday, got a call back on the following Tuesday (not a holiday weekend).
But, I look at it this way. I return all my calls, whether to customers, clients, agents, basically, whoever leaves me a message. And, I return them usually within minutes of the time that the message is left. So, I would just like to thank all of you out there that wait to return calls, or not return them at all. That just makes me look so much better when I return calls quickly. And remember, most people making sign or internet calls are only going to wait 20 minutes, if that long. So, go ahead, wait 4 days to return a call. I bet someone finds me, or someone like me, way before those 4 days are over.
And to all of you agents, lenders, etc, that need to find an agent in northeast central Georgia who knows how to comunicate with you and your clients, we, Call Me, Don't Be Afraid You Can Call Me!
16 Comments on Call Me, Don't Be Afraid - You Can Call Me!
Mike ~ I return all my calls too, usually within an hour or two of getting the message. It is actually something that sets you apart now and people really appreciate. Even with e-mails. I always hear, "thank you for getting back to me".
Mike, that is so satisfying. The competition (yeah I know, what competition?) almost goes out of their way to make guys like us look good. I am so appreciative.
Good post
Bo
Mike, even in the military you were in customer service. True, dropping a bomb or something like that may have been the service, but I am sure the customer was well handled. I agree, contact should be acknowledged.
Kathy - it used to be one day was ok, but, today it is instant gratification
Bo - and just think how good you look when you actually work at it compared to those that don't
Fred - I guess if you stretch it, but the guys on the receiving end of the bomb were actually the competition.
Returning the call is probably one of the most important things we can do. Why is that so hard for some agents? And thanks.... That song will haunt me all night.
Now there is a real talent, returning phone calls. Some folks that the phone only works on the incoming side. I wonder if they will ever have a CE class on how to use the phone?
Mike
I am like you on this one . I watch so many folks checking their call readouts on their phones , not answering the calls or returning them either...... they are throwing away thousands of dollars annually.
Mike...
Being available is important, I get a lot of those calls too, and even a walk-in today!
I'm always happy when other agents don't answer their phones or return their calls. That's one more prospect that can find me.
Mel - always looking to be of service;^)
Don - I am on the technology committee at our local board, we actually hosted a lunch and learn on phones
Trey - it makes you wonder sometimes
Richard - good for you on the walk in, our office location doesn't lend to that
JL - absolutely, almost like a referral but no split involved
Mike,
It's a bit mind boggling. I have also called people off caller i.d who haven't left a message for me. Not call back? Does not compute.
Rebecca - I can understand potential customers not calling back, but not other agents.
Hey Mike! This is great! I am flagging it for a feature. Don't post it members only! Let your potential clients know that you are going to call them back! :o) I find it SO amazing how much time and money agents put into getting business just to drop the ball at the most crucial momemt! How fast you call bak the first time says it all!
Cristal - thanks. I will take it off of members only at your recommendation. I don't want to make other agents look bad, I just like when the help me look good.
Mike - It's often the little things that separate bad agents from good ones and good agents from great ones. Not returning calls, missing appointments, etc is a sign that your business is not in order and should be a warning to buyers.
Erik - absolutely, well, maybe not the business but certainly priorities.