Lots of people think that the only way that a real estate organization such as an association or brokerage can manage their video content is using a channel like you see on popular video upload sites. but, what happens when you have an entire team of people uploading videos?

We'll focus on three areas of a real estate video solution for a local real estate association in this blog post:

- Custom Branding

- Broad Access

- Tight Control

Below, we'll walk you through the video management features that the we are developing in conjunction with the REALTOR Association of Greater Miami and the Beaches (RAMB) to bring a new set innovative and effective features that will attract new visitors and delight current users of their website and blog.

RAMB Custom Branding

The video widgets that RAMB uses in their upload system is branded exclusively for RAMB based on the look and feel of their existing website. The design goes beyond a simple pasting of their logo into a standard video widget. Have a look at what RAMB uses for their video widget:

 

 

From the user perspective, when a visitor clicks through the branded widget, they view the video on the RAMB branded player running within their own domain (http://miamire.com). It all looks and feels as if they have videos self hosted on the site without any branding from our or any other company.

Broad Access To Branded Video Widgets For All RAMB Staff Members

Any RAMB staff member can upload a video directly into the branded RAMB video widget. There is no need to actively manage the list as people come and go. RAMB staff members can either use the RAMB branded password protected upload form that will be located on their own website or they can use the standard upload form at http://upload.vidlisting.com. 

Additionally, RAMB staff can upload PDF documents, Youtube videos, Microsoft Office documents, or Real Estate Shows into RAMB branded widgets.

Tight Oversight And Control over RAMB Branded Content

if you are skeptical so far and thinking that there arent very many differences with most video upload sites, the oversight and control element is the big difference maker between organizational  (or "enterprise") features and those that you find on most upload sites.

RAMB has visibility of all uploaded videos: after a video is processed, a RAMB admin is immediately notiifed of all video uploads made to the RAMB branded widget as well as who uploaded the video. The admin can preview the widget information, the video, and can edit/delete content not considered suitable at any time.

RAMB video content also resides on a special RAMB tab within the Vidlisting social network. This special tab is only visible to RAMB staff so that they can quickly access a RAMB uploaded video if needed.

Up to the minute viewing and click through statistics for RAMB videos will be made available to the RAMB admin regardless of who uploaded the video. This gives the admin a view across the entire organization of where RAMB video content is located on the web and how is being consumed.

Not All Uploaded Videos Are Immediately Public: only those videos that RAMB chooses to make public are available to be publically viewed. The association can then upload video content and make decisions afterwards if they want that content to be made public.

RAMB Staff Can Change How RAMB Widgets Look And Act: RAMB widgets are only modifiable by RAMB staff. Other users of the Vidlisting social network that place RAMB content into their workspaces wont be able to modify the characteristics that RAMB has configured. The only configuration choices available to non-RAMB staff will be the choice of standard size or the smaller sidebar sized widgets.

So as you can see, the REALTOR Association of Greater Miami and the Beaches has a wide range of features not available through standard video upload sites. They maintain their branding, broad access, and control over their content as any organization should. You can see a number of their uploaded videos in RAMB branded video widgets at http://blog.miamire.com/categories/international-partners

If your organization is interested in this type of value add for your website, feel free to contact us at 360-362-1032 or tony@vidlisting.com

Tony

Things YouTube Cant Do: Upload Video Directly Into A Online Listing On Your Own Site

Defining "Enterprise Ready": A Guide To Online Video Platforms For Brokers, Agencies, Associations, And Listing Portals

How To Use Local Video To Drive Traffic To Your Own Neighborhood Pages And Not Your Video Provider's Site

Videographers: Why Limit Yourself To 100MB Uploads?

Understanding The Real Estate Video Space

 

 

 

 
Post is included in group: Real Estate Technology
Post is included in group: Real Estate Video Tours
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6 Comments on A Case Study In Enterprise Video Features For A Local Real Estate Association

DEC
09
408,370 Points 48 Featured Posts Localism Sponsor Outside Blog

Tony,

This is pretty interesting!  I'm still in the dark ages, I think, with respect to video.

Mike in Tucson

6:02am • #1
8 Featured Posts

Mike

It's always great to see you online. The tools around video need to rapidly mature in order to better serve the business needs of larger organizations.  Orgs aren't able give everyone access to source code or expect members/staff to correctly handle video embed codes for large numbers of videos.

The above article is part of the actual implementation of the vision that our customers are aligning around and seeing tangible benefits from. We talk about the factors that need to be present to make video enterprise ready in this blog post: Defining "Enterprise Ready": A Guide To Online Video Platforms For Brokers, Agencies, Associations, And Listing Portals

Enjoy! There is a lot more coming....

Tony

6:26am • #2
197,943 Points Outside Blog

Thanks for the video.  I should work more videos into my blog.  Do you get extra points for that?

8:22am • #3
8 Featured Posts

Greg:  not sure about extra points on AR but you get my undying admiration for uploading videos at http://upload.vidlisting.com :)

Tony

9:00am • #4
DEC
16
141,218 Points 3 Featured Posts Localism Sponsor

I tried the video - dd not work for me http://www.miamire.com//videoplayer.asp?d=x_3E6EEC1AD56E478DB877D504025CF746_0 

Question, where should I upload a 13 minute video - How to make Turkey Gravy? My mom if you can stand it - I want to get it uploaded before she croaks and we loose the recipe...just kidding.

info@KathyToth.com  @annarborrealtor   WarmRegrds from chilly Ann Arbor, MI

wwwyoutube.ocm/kathytothteam if you want to check out the video library.

 

5:42pm • #5
DEC
17
8 Featured Posts

Kathy

The widget seems to be working fine.  We also haven't had any logged warnings or failures recently.  Can you see me an email with what happened?  I'd like to track down if there is some type of issue here.

Tony

4:07pm • #6

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A. Grey | Vidlisting.com| Real Estate Video Mentor

Bremerton, WA

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Vidlisting.com

Office Phone: (360) 362-1032

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The blog and thinkpad of a real estate video professional. Topics include property tours, software development, advice about technology, consulting, and discussion of conceptual topics. All videos produced by vidlisting.com are produced with professional narration in English, Spanish, and Portuguese.


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