Talk about crazy timing. Minutes after I decided to start participating in ActiveRain and went ahead and published my first post, I came across Steve Rubel's latest post on the participation ladder and thought I'd share.
In case you aren't already familiar, Steve is a senior VP with Edelman and his blog Micro Persuasion is a great read if you're interested in technology and it's effect on marketing and PR. (He's also a prolific Twitterer, but more on that later)
In his post, he offers his thoughts on a recent report by Charlene Li of Forrester which examines online audiences and divides them into different stratas which are depicted in the illustration below.
I'm extremely curious to see where the other ActiveRainers fit into the ladder. Now that I'm back to blogging, I fit into every strata except for the inactives. How about you?
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