In today's changing Real Estate Market, it is important to choose your Professional Realtor wisely. Some agents have been riding on a national company name as solid support to their professionalism. Sadly enough the national name brand Brokerages are falling to more solid smaller home town Brokerages. You can see it by the dwindling number of agents affiliating with the national name Brokerages. Professional Realtors are changing course and getting back to the basics, and becoming more proficient in their service to clients.

Recently I spent time in a large metropolitan area of Arizona. The market has dropped off significantly, and agents were re-evaluating their careers and strengths of the Brokerages they were with. I was amazed at the amount of agents that have traded Brokerages, opting for smaller local offices that offered more services for the same commissions. This resulted in agents fine tuning their careers and getting back to the full representation of their clients, resulting in more sales than they had before.

I am not saying all large offices, or offices with national branding are bad, there are still some that have stuck to their principals and offer great service to all their clients. What I am saying is when the market goes from vibrant to tough, the tough know how to get going, moving forward and coming out on top no matter what the market is doing. It is getting back to the basics. I am reminded of one time when Tiger Woods came off a tour with a very miserable game. He said the best thing he could do is act as he were starting all over. He would go out to a driving range, and practice his swing as he were just learning the game. Soon he found himself in the "groove" and he was doing all the things that made him successful from the beginning. 

Although the market is changing, and it will continue to be challenging for some time, the good agents will go back to the basics and practice all the things that made them successful from the beginning. Small offices without national branding are more apt to be most Professional because there is more teamwork and more concentration on delivering to the client the absolute best. For example, here in the Logan Utah market a sharp agent did a study on days on the market for listings with all major offices. The offices with National Branding had an average of about 85 days on the market. Not bad for this market, yet a newer office, with a local home town brand, averaged 47 days on the market, almost half of the time it took the others to market and sell the homes. This tells me when agents decide to get back to the basics of serving their clients with impeccable professionalism, everybody wins. That is what our clients like to hear! 

Robert P Bowman is a Licensed Professional REALTOR with Cornerstone Real Estate Professionals in Logan Utah. He can be reached by e-mail loganrealtor@gmail.com or visit his website www.retireinlogan.com

Cornerstone Real Estate Professionals - Not Your Average Agents!