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Who takes your pictures?

By
Services for Real Estate Pros with AMH Creatives

I have been shooting real estate for about three years but in the past year have started to take it much more seriously.  I have been educating myself and fine tuning my craft.  What I don't understand is why more real estate agents are not taking the photography of their listings more serious in today's market.  We all know most people start their search on the web, making the first impression a postage stamp size picture so shouldn't every pixel count?

I understand your marketing dollars are being stretched like never before but don't clear, bright, accurate photos of your listing ensure more traffic and thus a quicker sale?  Also, what a great way to market yourself to potential clients?  If they are entrusting the sale of their home to a professional, it's all around professional service they will receive!

Is it normal for the sky to be white when there are no clouds? 

Should the view out a window look like a nuclear explosion just occurred outside? 

Should what we know to be straight walls appear to be slanting inward?

If you answered "Yes" to any of these please stop reading, there is no hope for you.  If, on the other hand you agree with me and they are all a big "NO", please explain to me why more agents are not using professional photographers?

Here are a few examples of the difference I'm talking about...

Cathy Glass
Realty Executives Associates - Knoxville, TN
Realtor - Knoxville, Tennessee

Pictures are so important on our listings. I am starting to put more pictures on my listing flyer, too.

Dec 05, 2008 10:02 PM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

A professional photographer is on my wish-list, but more for the fact they would save me time than get a better picture. The only thing between me and a better photo is a better camera, but the auto-fix feature on Adobe works wonders. On the other hand, time spent taking photos is time NOT creating new business.

Dec 05, 2008 10:09 PM
Kenneth Cole
Weichert Realtors Appleseed Group, 2043 Richmond Ave. S.I.N.Y. 10314. office phone 718-698-9797, Appleseedhomes.com... - Staten Island, NY
NYS Licensed Real Estate Salesperson

Nice job.  I see the difference.

Dec 05, 2008 10:14 PM
Carol Swain
Keller Williams Real Estate - Langhorne, PA
Realtor, -www.swainsells.com- Bucks County, Pa

Photographing a home well is a must now.  Years ago there was no internet, just a book.  Now you get just one chance to make a good impression.

Dec 05, 2008 10:17 PM
Jane Heiss-Armitage
Ayre/Rhinehart Realtors (Midland County, Bay County,Saginaw County, Mi.) - Midland, MI
Selling Homes in the Great Lakes Bay Region

Thank you for the link,  what great pictures, Sometimes in cloudy Michigan we don't get very good exterior pictures, so I take them WHEN we have a sunny day I go back and make some new ones.  We are required to have snow and no snow pictures on our listings.   Thanks again,  Jane

Dec 05, 2008 10:35 PM
Konnie Mac McCarthy
MacNificent Properties, LLC - Cobb Island, MD
Broker/Owner - VA & MD "Time To Get A Move On!"

I actually love photography love taking great photos of home....they make all the difference in the world. 

Dec 05, 2008 10:37 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Changing the angle or shooting away from a window will often improve a photo. However, for great shots it is best left to the pros. Thanks.

Dec 06, 2008 12:12 AM
Bruce & Mary Smith
Savannah Lakes Homes - McCormick, SC
REALTORS, Savannah Lakes Village McCormick SC

Photography for fun is enjoyable but your post makes some good points about using photos in our business.  Great examples.  Thanks.

Dec 06, 2008 12:57 AM
Greg Wilson
1st Cornerstone Realty - Schaumburg, IL

I've been taking pictures for a while and its really nice to be able to go and take a picture of a property.

Dec 06, 2008 01:44 AM
Elaine & Peter Lomenzo
Lomenzo Properties, Inc. - Dennis, MA

Interesting post on one of my pet peeves.  I actually enjoy taking pix of our properties and do a decent job (I think....check out our website and let me know your thoughts!) But just today, once again, a local agent posted a $2.4 million property on our MLS with no photos at all!  And last week, a $4.2 million property with seven pictures of the dining room and none of the rest of the house!!!!  I don't get it.

Never mind hiring a professional photog...I would be happy to consistently have agents take pictures at all!

Dec 06, 2008 05:14 AM
Michael Salas
KW | Newport Estates - Newport Beach, CA
19 Years Selling Newport Beach Real Estate!

Simply put, agents are just too cheap! In general, people do not place a high value on the creative arts. Just about everyone is a "Photographer" because in today's world, imaging is easy. The difference, and one that passes most folks by, is that taking the time to learn how to create great imagery is just too time consuming. It is the attitude of just getting the pixels captured is enough. Don't get me started. To those who take time to create good stuff, congrats, you are head and shoulders above the rest.

Dec 07, 2008 03:02 PM
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

I am learning, and appreciate posts like this very much.  Thank you Anna!

Dec 08, 2008 05:46 AM
Julie Nelson
eXp Realty - Austin, TX
Smart real estate.

It is crazy how so many Realtors could care less about the photos they use to market a home. I have seen on more than one occasion a picture of someone watching TV in the living room instead of the actual living room. We always make sure that we get the best pictures we can since on-line marketing is such a huge part in selling a home.

Dec 08, 2008 06:09 AM
Obeoman Glade Jones
www.obeo.com - Salt Lake City, UT

Anna,

Welcome to activerain-I see you are off to a great start-nice examples above!

We are always looking for talent at my company. Where did you get you formal photography education and how long have you been making a full-time living with photography?

 

(I lived in Columbus, Ohio for several years growing up-GO BUCKS!)

 

Blog on!

Steve

Obeoman

 

 

Dec 11, 2008 09:54 PM
Jon Wnoroski
America's 1st Choice RH Realty Co., Inc. - Green, OH
Summit County Realtor

The contrast between photos is amazing.  Thank you for posting your atricle.

Dec 12, 2008 10:43 AM
Blatt + Cutino
Coldwell Banker Realty - Monterey, CA
Broker-Associate 831/206-8070*Call today*

In today's market, photos are key! I hire a professional most of the time for my listings. It does make a difference.

Dec 13, 2008 06:53 AM
Obeoman Glade Jones
www.obeo.com - Salt Lake City, UT

Anna,

 

We are always looking for talent at my company. Where did you get you formal photography education and how long have you been making a full-time living with photography?

 Steve

Obeoman

Dec 14, 2008 11:02 AM
Anna Hunter
AMH Creatives - Solon, OH

Steve,

I've been taking Real Estate pictures and providing graphic design services for about 3 years.  It has been part-time but in the past 6 months I have really started to educate myself more and grow my business.  I have no real formal training just a desire to learn and keep improving.  20 some years ago when I was in school I enjoyed photography and took a class, I don't know why I never pursued it, but somtimes I think if I had I probably would be doing something different now.  Funny how that goes...

Dec 14, 2008 08:40 PM
Cathy Worrilow
Farm & Home Real Estate & Auction - Fayetteville, TN

Real Estate Photography is something all Realtors need training and education on! My husband is a photographer and has taught me many lessons on taking pictures and learning tricks to help with the pictures. It amazes both of us how many realtors use 1 or 2 shots of the outside of the home and nothing on the inside, or they take shots staight on and leave much to be imagined.

We are both in real estate and recently viewed several homes that did not sell and were either withdrawn or expired and the owners did not want to list again. The reasons we saw were on one listing the realtor took a shot of the front of the home, and you could not see the house for the two huge trees blocking it.  The other listiings failed because no signs, no pictures on the listings, or 1 picture.

Curb appeal, a clean, staged home, photographed correctly sells faster than one that was thrown out there.

Thanks for the article here and your photos are wonderful.

Cathy W.

Dec 15, 2008 05:37 AM
Anonymous
Bill Harris

I just discovered this site. Im a commercial photographer who also shoots for realestate sales, interior designers,architects & builders. I primarily work in Ma south coast ( Boston to Marion ) Here is a link to my residential portfolio.   http://bhphoto.zenfolio.com    Bill Harris   508-633-2461

Dec 17, 2008 12:59 AM
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