Home : Blogs : Terry Rasner-Yacenda, ABR, GRI : Terry's Blog

List Your House with Us and We’ll Guarantee to Sell it in 120 Days or We’ll Buy It!

Sounds too good to be true...it is too good, and it is true!

The market area we've honed and developed is the

Reno/Sparks area and immediately adjacent communities.

List with us and feel secure in your homebuying adventure knowing your house is "sold" while you're looking for another. Considering the variety of houses and prices and locations we have, your listing with us is your ticket to earning a guaranteed sale of your home.

There's more news...and is too good, and it is true!

Clients wanting to benefit directly (or in reverse) from our "Guaranteed Sales Program" may do so "in reverse" - that is, persons may buy one of our listings and in reverse secure an opportunity to "qualify" for our "Buy Ours, We'll buy Your's" program - a companion piece to our "Guaranteed Sales Program!" Essentially, when persons purchase one of our listings, we may offer to purchase their houses!

Think about this...suppose you've listed your house with us and the motivation for persons out there looking for houses is strong, but they must sell their homes first. Wouldn't this be to your favor as a seller? You know, buyers eager to buy who may benefit from our "Buy Ours, We'll buy Your's" program.

You don't want to list your home and hope it sells at the same time you're chalking up the interest payments on your UNSOLD HOME.

Posted by Terry Rasner-Yacenda, ABR, GRI on 04/23/2007 09:50 PM

Comments (13)

if you list with us, could your house be the one those motivated buyers choose to purchase

This post has been included in Nevada Information

13 Comments on List Your House with Us and We’ll Guarantee to Sell it in 120 Days or We’ll Buy It!

Gaurantees are stong sales tools. I like the twiast you have added with the buy ours and we will buy yours.

04/23/2007 09:59 PM

by Randal Keberlein (Weichert Realtors Unum Properties)

Wishing you the best - am familiar with this guarantee - how's it working for you in this market?

04/23/2007 10:02 PM

by Clearwater Real Estate Clearwater Beach Condos & Homes for Sale- Cyndee Haydon (Belloise Realty)

I have heard of this but have not heard any feedback as to whether or not it works......I would love to hear how it has been for you.

04/23/2007 10:03 PM

by Christy Powers - Pooler, Savannah Real Estate Agent (Keller Williams Coastal Area Partners)

Is this program really going to pay off in a slower market. How highis the risk involved. Are YOU actually the buyer?

04/23/2007 10:08 PM

by Tina Maraj Shah Realtor (RE/MAX North Orange County)

Please provide more information on how this works. This sounds very interesting. I am curious as to the risk of the inventory.

04/23/2007 10:21 PM

by Jodi Kevern (West USA Revelation)

Lots of comments coming in on our Guaranteed Sales Program -- thanks! Let me address some of the themes in the questions, but first let me show you to the television commercial on my home page and how we market directly to consumers.

You hit the nail on the head with the "buy ours we'll buy yours" twist. It's very attractive to the right seller, but as there are conditions with the guaranteed sales program, they exist in the "buy ours, we'll buy yours" feature as well. For example, if you buy our $150,000 house, we're not going to buy your $285,000 house. The exchange must be of equal value or the buyer's home must cost less than what he or she purchased from us.

Thanks for your encouragement, us "risk takers" need to hang in (and hang out) together every so often. We're very pleased with the results we've had, and it seems new opportunities continue to open up. It's all about timing "in the market" isn't it? In the seller's market of years past, you could have a guaranteed sales program of 30-45 days. In today's market, the 120 days can still be tight, but we have a method to our madness regarding how we navigate through the 120 days to ensure a sale (this is the "trade secret" part of the story...I know you understand.)

Guaranteed sales work, and we never intend to buy a house, although it's tempting at times, BUT YOU MUST HAVE A WELL-PLANNED PROGRAM AND THE SUPPORT OF YOUR BROKER AND LEGAL COUNSEL! Lacking these it's a mine field! You may also find this is a wonderful program for attracting listings -- wouldn't you want your house sold...guaranteed, before making an offer on another?

Good question -- slower market. The strategy is again, a well-planned program PLANS FOR A SLOWER AND FAST-PACED MARKET. There are several underlying strategies we use for different markets...and sellers. If you ask me to list your $1.4 million dollar in our guaranteed sales program, I'll simply say, No thanks! That's too much of a risk for us -- that's bad planning and a bad program. You've got to keep the program "guidelines and rules" flexible to the market's pulse and economic trends. Is it more difficult in a slower market? It depends on the conditions we set at the time of listing. This is essential to a guaranteed sales program.

Obviously, we can't give you all the details in a blog post, nor would it be good business, but I can tell you there is a lot to this. Of course, inventory is a risk, so you must weigh your tolerance level and financial position. It's generally not a good idea to have more than 3-5 homes in the program at one time when getting started, and you need some available capital just in case. No, we haven't had to purchase any homes in the guaranteed sales program...yet!

04/23/2007 11:22 PM

by Terry Rasner-Yacenda, ABR, GRI (Dickson Realty)

And, oh yes, agressive marketing is a must!

04/23/2007 11:31 PM

by Terry Rasner-Yacenda, ABR, GRI (Dickson Realty)

Something's that totally cool about this "guaranteed sales program" is that as we add to our inventory of listings, we can attract new listings from buyers interested in "buying up" to some of our featured properties!

04/25/2007 09:55 PM

by Terry Rasner-Yacenda, ABR, GRI (Dickson Realty)

Hi Terry, I have been considering buying into the Craig Proctor Program because I know he uses the same basic method or so I think. I am curious to know who is using it and a general idea how it works. I know when I call the Procotor people it will be all sales and no real understanding. Your post has been very insightful and of course it leaves me hungry for more information.

I am in the Tampa area and yes we are experience a real glut of homes but I find that there is still a great market for the entry level single families and thought about using this guarantee for them.

Thanks Again

05/17/2007 03:48 PM

by Christopher Johnson Realtor (RE/MAX Realty Unlimited)

I'm a Proctor Graduate and use the Guaranteed Sale Program. I'll be happy to answer any questions about it.

07/03/2007 08:11 PM

by John Morgan (Morgan Real Estate Group)

John -- Welcome to our world -- we'll have to talk sometime. You have quite a team and very enthusiastic endorsements! Cheers...

07/03/2007 09:38 PM

by Terry Rasner-Yacenda, ABR, GRI (Dickson Realty)

Terry,

I wanted to say hello and see how you are doing in Reno? Business has picked up but I am still slowly chugging along with the top agent toolbox. My post cards and door hangers are finally ready so I will be getting those out right away. Other then that...bless my buyers for keeping me funded.

07/16/2007 08:31 PM

by Christopher Johnson Realtor (RE/MAX Realty Unlimited)

Hi Chris,

Reno and Northern Nevada is a challenge, and while the guaranteed sales program has its hits and misses (no costly ones), it's really the bank-owned properties market that's been hitting on all four cylinders for us. What does that tell you about the market? I've had some success with the post cards in getting listings, and still believe in them. But we must continue to face it: it's still an uncertain market. I, too, agree we are blessed by the actions and loyalty of our buyers in this current market, but we're thinking the time is again drawing near for guaranteed sales to re-ignite the market! Thanks for checking in; how is it in Tampa?

07/17/2007 12:04 AM

by Terry Rasner-Yacenda, ABR, GRI (Dickson Realty)

Leave a response…

Name:

Notify me of new comments:

Comment:

What does the graphic say?