What is the purpose of your twittering? Why do you Twitter?

Twitter

 

When Missy first told me about Twitter I checked into it and thought by first impression that I would not be interested in Twitter because it looked on the surface to be a gossip column of which I do not take part in.So I did not sign up.

Then about a month later I signed up and did nothing else but fill out  my profile still not understanding the power of Twitter and how it pertains to business.

About a month after that I began to get some followers and I started to follow some agents like Missy that I know and felt safe around, kind of like testing the waters. Sticking my toe in but not too far.

Of course, we can always leave it to guys like Bob Stewart to make you take the plunge, throwing you out in the deep water! As we made way for the NAR Active Rain party this past November Active Bob told me that it would be announced over Twitter! Hmmm, does that mean that I am going to have to jump on board, I thought to myself.

Here I am scrambling, ordered my Blackberry, got it in time for NAR, downloaded Twitterberry to work on Twitter from my Blackberry and started taking webinars and classes to learn all about Twitter. I was a pro by the time we got to NAR! It was like cramming for an exam in school.

Twitter is all about business and more, it is a powerful way to connect with clients, prospects, people who know the people you want to meet, colleagues and more. The six degrees of separation sure unfolds on Twitter.

This leads me to my question about why are you on Twitter?/

I see most of the agents that I follow do nothing on Twitter except have their blog posts automatically updated to Twitter. In the Active Rain settings you can choose to have AR notify Twitter that you just posted a post on your blog on AR.This comes through on Twitter as a Tweet that says you posted a new post.

But what is the purpose of doing that if that is ALL you are doing on Twitter?

Twitter is all about engaging. I am not going to click on your new post if that is all you use Twitter for. In Social Media it is not all about you. But rather about building relationships and making connections. If you are not actively engaged in following others, making helpful comments, answering questions and highlighting the posts of other people on Twitter than you are missing the boat. Not only are you missing the boat but you are also sending a signal of self serving behavior which never goes over very well on Social networks.

Look for ways to reach out and support others on Twitter. Find compatible people who you can connect with and who you can refer business to and in return you will get business.

If you are not going to do anything but shout outs about your posts I would go so far as to suggest that you turn that little notify Twitter box off until you want to engage.

My Twitter name is @CoachKaterina.

        

 

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Why Do You Twitter  by Katerina Gasset is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

 

 
Post is included in group: Twitter
Post is included in group: Social Networks
Post is included in group: Social Media Marketing
Post is included in group: Real Estate SEO
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26 Comments on Why Do You Twitter?

DEC
06
655,895 Points 108 Featured Posts Localism Sponsor Outside Blog

I have enjoyed my time on Twitter over the past few months, which has led to some great friendships along with some actual business, too!  I don't think anybody "gets" Twitter at first, perhaps because it's so easy that it's confusing?

1:46pm • #1
286,788 Points Localism Sponsor Outside Blog

Hi Katerina,

I also was a skeptic in the beginning about Twitter. I've just recently signed up and was very glad to read that AR can update your Twitter account to let others know when I post a blog. Thank you for the tip!

Michael

1:50pm • #2
645,947 Points 104 Featured Posts Localism Sponsor Outside Blog Hit Router

Jason- I just got a dm from Twitter the day before yesterday for business. I certainly did not 'get it' at first either. Perhaps you are on to something, when things are simple we humans have a knack for making it difficult:)

1:54pm • #3
645,947 Points 104 Featured Posts Localism Sponsor Outside Blog Hit Router

Michael- As long as you are connecting with others and most of your tweets are NOT your post updates, the updater is a great tool AR offers. Make it a great weekend.

1:55pm • #4
251,077 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router

I agree that most people try to use social media as just another advertising place and those are the people that should not be on those sites. You are there to connect and be social and if that vehicle doesnt work for you dont use it or force it. It just wont be successful.

2:04pm • #5
102,706 Points 1 Featured Post Outside Blog Hit Router

Katerina - I just finished a 12 week session (webinar) about social media networking. I've learned so much about the various networking sites such as Twitter. Twitter should be if not yet in your business plan for social media networking in 2009. Skeptical at first and just like you said I also put my foot in shallow water first to check it out before I got in deeper. I've made connection, I'm sending out tweets as well as posting some interesting news. Not only Twitter, but Facebook is also a great social networking site.

2:27pm • #6
5 Featured Posts Localism Sponsor Outside Blog

I am new to Twitter. Thank you for this post! I still don't get it, but I want to learn. I think a webinar is a great suggestion.

2:48pm • #7
215,182 Points 2 Featured Posts Outside Blog

Hi Katerina..I was like you, and when I mention Twitter I get the Dear in the Head light look, only two Realtors in Victoria seem to be tweeting, me and another. The Good part we are both on the same committee and when we talk about it others listen. I guest most just think it's about personal networking with young people. Did you know most people under the age of 25 do not email.

After taking the Social Media course here on AR with Brad, ...Wow the world of social media just opened up . Very powerful stuff. My twitter handle is victoriarealtor

Cheers, like you post, thanks for sharing.

3:34pm • #8
535,217 Points 45 Featured Posts Outside Blog

Hi, Kat - I'm in Stage 2 - I looked at it and then I joined and set up a profile. Now I have to follow you to actively participating in it.

3:41pm • #9
302,805 Points 3 Featured Posts Localism Sponsor Outside Blog

Good point.  I don't spend a whole lot of time twittering, as it can become a real time hog.  But I like to drop in once a day at least, comment, post a picture or two, some useful links.

3:57pm • #10
136,826 Points 11 Featured Posts Localism Sponsor Outside Blog Hit Router

Katerina....great to see you on Twitter. I'm in "Twittervoid" here in Atlanta. Funny, we've been rated as one of the most wired cities in the U.S. yet Twitter has not caught on here. I'm going to have some new handout cards made to promote Twitter and that I'm on there...so I can get more people in ATL into it! I just started following you...hope you will follow ME HERE

And a belated Welcome to the Social Media Webinar. I just finished it and I learned SO much...my head still hurts! I'm hoping to take the 301 class, but I gotta do some recruiting.

4:30pm • #11
408,296 Points 74 Featured Posts Outside Blog

I joined twitter long ago but I rarely use it...it doesn't show me any benefit...I actually like facebook better because I reconnected with people from my childhood. But who really cares what I'm doing anyway:)

4:36pm • #12
608,392 Points 244 Featured Posts Localism Sponsor Outside Blog

Ok I'm guilty as charges. I set up the AR Twitter thingie and have never been back to Twitter at all. So I guess my posts notifier is the only thing showing up. I have joined twitter and have spent a little bit of time there but it's just not for me at all. I am way too busy and would have to get a considerable amount business from it to make it worth spending my time on and I just don't see that happening. I think I will go cut off my twitter thingie right now.

5:57pm • #13
245,955 Points 3 Featured Posts Outside Blog

Katerina,

I've been looking at Twitter a little, trying to figure out what it really is and how it would fit into what my plans are. After reading this post the picture is much clearer on it.

6:29pm • #14
220,263 Points 1 Featured Post

Katerina - thanks for that explanation. I am on Twitter but really don't use it much and did not understand why I should. I use Facebook more for connecting outside of ActiveRain.

7:33pm • #15
259,708 Points 38 Featured Posts Outside Blog

I love Twitter. Took me awhile but when I caught on I just loved it.

8:22pm • #16
258,226 Points 24 Featured Posts Localism Sponsor Outside Blog Hit Router

Hi Katerina, I'm now getting into the swing of Twitter and have been getting some very unique ideas from some that I follow. In the past few days I have been unfollowing those Tweeple that constantly blather about nothing, tell you how many followers they have or constantly talk only about sports or their kids, only direct you to see their website,etc. I'm weeding out what I don't need to read. Since it comes in on my G1 phone, I want my interesting tweets and great ideas on there. I do take time to comment as much as I can on other Tweets. So, I won't be one of those trying to see how many people I can follow. That would be crazy for me.

10:01pm • #17
6 Featured Posts

Hi Katerina. I am on twitter to connect with other realtors and people in my area....which I am having success doing! I love twitter. :)

11:33pm • #18
DEC
07
645,947 Points 104 Featured Posts Localism Sponsor Outside Blog Hit Router

Everyone- Thanks for all the feedback on the whole Twitter thing. Based on many of the comments it looks like some posts on Twitter for business are in order. I will get to that for all of you. I will answer questions within the comments if not here in the comments, I will answer them in the posts on Twitter I am developing.

Thanks so much for all your comments. Sorry I can not get back to answering all your comments, I am busy with getting more info to pass along, research, drafting some posts to help you start your new year off with a bang, as well as Christmas things around the house and family. Also, our business is quite busy and we are still training another person to fill in some of the items we can delegate. Katerina

5:08pm • #19
220,332 Points 2 Featured Posts Outside Blog

Hi Katrina~ I signed up for twitter a long time ago, but haven't really figured out how it can help with business yet....  Vickie

5:26pm • #20
533,911 Points 35 Featured Posts Localism Sponsor Outside Blog

I use Twitter as a channel to connect with others and for others to connect with me. It doesn't necessarily have to be about real estate. When I see a new follower that is simply promoting themselves or their product I rarely follow back.

6:02pm • #21
2 Featured Posts Localism Sponsor

I'm still not entirely sure!  I am experimenting at this point.  Previously though twitter was silly. I'm starting to get a glimmer of what its about now, I'm erratic on my tweets.  But I'm starting to like it.

6:28pm • #22
475,607 Points 3 Featured Posts Outside Blog

Well I signed up for it as well.  Another free place to get our blog exposed to the consumer. 

THanks

Don

7:50pm • #23
645,947 Points 104 Featured Posts Localism Sponsor Outside Blog Hit Router

Don- But Don, this is my point. The consumer is not there for you to alert him of new posts. If you are using Twitter just for that I doubt you will get results that are positive. In the social media world, people take offense to those who use 'their pet medium' to do shout outs about their own stuff. It would be better if you shout out other people's posts, saying what a great post you found.

9:46pm • #24
Outside Blog

How would you rank all of the differnet groups?  Active rain, twitter, personal blog, digg it.............  What would you suggest are the top 2 for agents to do?

9:53pm • #25
MAR
11
Outside Blog

I AM OFFICIALLY ON TWITTER! toes in the water or deep end of the sea, whereever it is, I am in it! I may be clueless but I thought I should read up on your Twitter experience! The reason I signed up Twitter is because I saw our company direct competitor (a huge firm here in Manhattan has over 2000 agents) just signed on Twitter. Although they do nothing but e-blast their own listings, may be a turn off for real buyers, but that had ME thinking...! And there I was last night... Signed myself on!

11:04pm • #26

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