Do You Really "Like" Your Clients?

Mortgage and Lending with America's Mortgage LLC

This data is from NAR's recent study-

•·         The average repeat home buyer was 47 with a median household income of $88,200

•·         RE agents were viewed as a very useful information source by 81% of buyers who used an agent to buy a home.

•·         The typical home buyers search for 10 weeks and viewed 10 homes.

•·         81% of buyers purchased a home with a RE agent.

•·         43% of buyers found their agent through a referral from a friend or family member.

•·         70% of buyers would definitely use their RE agent again or recommend the same agent to others.

The last 2 statistics reveal to me that you can definitely build YOUR business on referrals and repeat business. Your clients like you and trust you!

But, do you communicate to your clients that you like them? The greatest salesman ever who was a car salesman and sold on average 6 cars a day for decades had just 1 tip or strategy-he wrote several personal notes every day that simply said "I like you".

For a huge majority of Realtors and Lenders alike we stay in touch with our clients with postcards and newsletters with sports schedules, recipes, professional info, etc.; but how often do we communicate to our clients that we genuinely like them? For me, not often enough.

I encourage you to tell your clients with phone calls and note cards that you like them. What a great 2009 resolution.



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Retired Notworking
Tallahassee, FL

I'm with you. Some of us get so busy that we forget to express appreciation and "like" for many of our family, friends, and acquaintances. It's a small gesture and means so much.

Dec 06, 2008 05:36 AM #1
Vickie Nagy
Palm Springs, CA

I certainly hope that my clients know that I "like" them. I stay in touch monthly with all past customers and prospects on the long-term list.

Dec 06, 2008 06:31 AM #2
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Lonnie Glessner

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