When a listing agent goes on a listing appointment to meet with a prospective home seller, the actual "selling" that goes on here is absolutely insane, illogical, contains hype, spin, and is so focused on how wonderful the real estate company and the agent are, and focuses so much on "marketing" a seller's home, that's it's just flat out ridiculous and degrades the value a truly educated and competent real estate can bring to the table.
Having worked for three of the largest real estate companies in the world, as well as now owning my own small-by-design real estate brokerage, I have seen first-hand this ridiculous attention focused on marketing.
The short answer is: marketing does not, I repeat, does not sell your home. Location, price and condition do. You should pound these three words (location, price, condition). I could spend $10,000 marketing an over-priced home and it still won't sell. I can spend $10,000 marketing a home that may have condition issues that cause buyers not to want to buy it, given the price-point the home is being offered at, and the list goes on.
Then why, you might ask, is so much focus placed on marketing then? The answer is: this is how real estate companies and agents obtain your business, because they spend an inordinate amount of time trying to differentiate themselves from each other, when they should be trying to educate you on your asking price and preparing your home for market.
We spend 90% of our time with sellers on how to competitively position their home in the market, price-wise and also on the various techniques (home staging, redesign, renovation) we can employ to ensure their home out competes their competition. If you have ever sold a home, I bet your experience validates this.
Be wise, be informed, be skeptical, make sound choices...you will be glad you did!
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