I've been thinking (and writing) a lot lately about the realities of today's real estate market. While I'd love to be all Rah-Rah and Positive and Enthusiastic and Optimistic, I just don't think such emotions are necessarily warranted in many parts of the country. I'm lucky to work in a market (Denver) where real estate IS moving - there ARE buyers; there ARE sellers and there IS money to be made by the real estate community. In fact, I've even played in a few bidding war games the last several months for retail properties (that is, not underpriced REO's).
But that doesn't mean I'm not worried or stressed, and so is everyone else I know whose livelihood depends on real estate closings. And I can't even imagine what it must be like to work in markets like Detroit, Tampa or Phoenix. Or, for that matter, to be a brand new, green bean rookie agent.
Fact is, it's tough out there. Not impossible, but tough.
Don't get me wrong, I think this will pass and that there will be a tremendous backlog of business unleashed upon the agents who are still around. The Good Old Days will very likely return to some degree, hopefully sooner than later. But the challenge is to still BE around six months, a year, two years from now when those days are here again.
So, in my own self-interest, I've been examining some of my pet teachings to see if they still apply "as written" in this less-than-vibrant economy. I'm willing to make some changes to my business model in response to changing market conditions. But what changes exactly?
That'll be the theme of this week's blogs! Stay tuned and Happy Monday!
The Seduction of Your SOI Starter Kit